Website Conversion September 19th, 2013
The conversion rate of a site refers to the number of budding customers that become buyers. In the technical context, it is actually the percentage of visitors that buy something from your site. This means that your online success is directly proportional to the site’s conversion rate. The higher this rate is, the more rewards you earn in monetary and reputation terms.
The reality is that several sites focus solely on converting their visitors into customers, without paying adequate attention to the existing problems whose solutions can significantly increase their conversion rate at minimal expense. More often than not, improving a site conversion rate can be quite simple. Here are 10 ways to do so!
It helps drastically to simplify the process of purchasing on your site as quick as possible for your customers. You need to consider physically impaired visitors as well, for whom you need to implement distinct techniques so that it becomes easy for them as well to buy from your site. In short, irrespective of the kind of visitors, your site should be such that they do not have to hunt for things they want. Moreover, your design should have highly visible elements!
This is one of the most powerful ways to improve your conversion rate. A great offer such as a high discount rate or a free product with the purchase really increases the response rate of the visitors. This also triggers marketing by word of mouth, as one visitor is likely to spread about it to others.
Doing so actually increases the convenience of your customers, as they do not use only one kind of payment. As a fact, several customers are now not using credit cards for online shopping. Therefore, you need to offer other modes such as PayPal and debit cards.
It is a fact that a majority of visitors on your site will not convert immediately. Therefore, you can add remarketing scripts on the site to re-market to these visitors when they visit a site that contains Google ads via the Google Display Network. Because the visitors have visited your site before, chances are higher that they will become your leads.
This is another attractive way to increase the conversion rate. An open returns policy visible on your site indicates that a customer can replace or return the product if it is broken or is not as per what was wanted. In this way, you can ensure customer satisfaction and gain their trust through such customer service.
This is extremely important without which no customer would even like to consider your site for shopping next time after visiting for the first time. You need to give several modes of communications such as live chat, social media icons, e-mails, form submissions, commenting space, fax, and phone so that the visitors can ask questions, get more information, share your stuff, and make comments, or share.
A landing page is something that is gaining popularity even from the point of view of search engine optimization. Instead of diverting traffic to your home page, it is more effective to send them to standalone landing pages. Such pages actually have only one aim: To convert the visitor into a buyer. Moreover, creating landing pages is the latest trend in the Web designing world.
Dishonesty is the best foolishness to annoy your own promising customers. For example, you should say no if the product is out of stock, as nothing can be irritating as to know that the product is not there after adding it to the cart. Similarly, you need to be honest when it comes to revealing the total price including shipping and handling.
Buyers are of three types: Big spenders, average spenders, and non-spenders. For a boosted conversion rate, you need to target the right kind of buyers or spenders. Further, you also need to understand your USP to aid your customers remember you. Your USP is what attracts the visitor to buy from your site. Examples of USPs include low prices, great customer service, and free delivery.
Visitors usually come to a site frequently because they like to see what the site shows. For example, if a user adds a product, show them other similar items that they may like. They might not buy the product at the first sight but chances will increase for them to come back.
Author Divya is expert blogger writers on variety of topics like seo, conversion optimzation and much more. She contributed related articles, reviews and content to many article sites and internet marketing blogs.