Social Media Marketing June 24th, 2015
Content curation is one of the most urgent tasks of finding relevant information for your audience with many sources available nowadays on the Internet.
According to Seth Godin “Marketing is no longer about the stuff that you make, but about the stories you tell.”
However, you have to remember: Writing content that is greatly curated, created, and shared is the most important thing.
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Not only does it attract more audience, but also provides applaud to your products, services, and expertise. It makes you genuine in customers’ vision when you provide them with relevant and resourceful information. So, how can you keep your social platforms with recent, compelling, fun, and interesting content or new? Let’s take a look at some content sources that can help you save time!
So, how can you keep your social platforms with recent, compelling, fun, and interesting content or new? Let’s take a look at some content sources that can help you save time!
Now you might be thinking, why Buzzsumo leading this list. Here’s why!
Buzzsumo facilitates you to search the content having your input keywords and shows the results which are most popular on social media.The contents by the people are ranked on the criteria that how widely they are shared widely on Social Media platforms.
The contents by the people are ranked on the criteria that how widely they are shared widely on Social Media platforms. Additionally, Buzzsumo facilitates you with various filter options, in which you can filter content by time, infographics, articles, guest posts, giveaways or interviews.For Example: You own an online shoe store so you made a search related to shoes.
For example, you own an online shoe store, so you made a search related to shoes.
The tool will then show you the popular stories related to your keyword based on time filter and the content type you have selected.
You’ll also notice how many social shares each of those content have accumulated over the specific time frame. Of course, you’d want to share something that is shared often. However, it’s important to ensure that the popular content are still relevant to your current audience.
Remember, you want to post content that can generate engagement for your social platform. Something that is popular on Pinterest or Facebook, may not necessarily be the same on LinkedIn because the audience there is much different. Before you post the article, ask yourself if the content you’ve chosen will resonate or connect with your fans.
Reddit is an enormous medium of entertainment, news and social networking. It is also being considered as one of the best sources to gather most interesting content on the Internet. It also has “subreddits”, which are categories dedicated to various interests and allows for easier navigating.
For example, if you want to look for content about men shoes, r/malefashionadvice is a subreddit that may have some content that you need. Simply insert your keyword and search within that subreddit.
Now you can browse through pages of content and find the one that will relate to your audience. You can even sort the posts by most popular, most recent, or top during a specific time frame.
Here is one secret. The most popular website Buzzfeed.com does the same via reddit.com. Now, what are you waiting for?
Feedly is the most popular aggregator that makes it easy for you to gather news and interesting content around the internet.
You can aggregate content based on specific keywords ur URL from your favourite sources. If you are subscribed to too many sources, there is also an opportunity to group them into categories. if you want to integrate Feedly with popular Google Alerts, you can easily do that as well.
If you want to integrate Feedly with popular Google Alerts, you can easily do that as well. You can copy the RSS feed link from your Google alert onto Feedly and add as content. Then, the latest content will arrive in your dashboard.
What’s great about Feedly is the ability of searching through topics and looking at which sites are popular. You can view the number of readers and amount of articles published weekly for a specific site or blog. It also suggests other topics that are related to your search term or website, so you can explore other content that may be relevant for your audience.
Topsy works similarly like Buzzsumo, but discovers content that are popular on Twitter only. It has specified features that can help you find content that are dated years back. You can search content, videos, images related to your keyword that are shared on Twitter. You can curate what top influencers of your niche are sharing by separating them with ‘Sort by relevance’ feature.
They’re partnered with Twitter to provide tweets dating back to 2006. It allows you to search for content that are trending now and back in 2008. You can search for content based on specific languages, their influencer, type of content, and trends on Topsy Analytics. Topsy analytics allows you to view the performance of the keyword you’re searching for, which allows you to have a better understanding on whether your keywords are popular on Twitter.
It may seem like it requires a lot of work to curate the best content for your site, but you spend one hour daily gathering your feed you will get quick access to great content that you can easily share. Let me know in the comments below how you curate content. What tools do you like to use? What are some disadvantages you’re experiencing from content curation tools? What are the most important features that you look for?