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Latest Google Webmaster Advances: How You Can Take Advantage

Search Engine Optimization October 11th, 2012

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Google is constantly leaving website owners guessing how their algorithms work; nonetheless, most can admit that their good at creating tools to help webmasters manage websites. Google Webmasters tools are always under review and looking to improve, and recently quite a few changes have been made. It’s important to continually keep up with the latest advancements so that your competition does not pass you by. Although not all developments need to be used, it’s always best to know that you have the option.

Unfortunately, it can be hard to keep up with everything happening with the Google empire. Below are a few of the changes made to Google Webmaster Tools in August alone.

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1. Search Query Alerts

All webmasters want to know (and need to know) when search results clicks take a dramatic turn for the better of for the worse. You can opt to have these alerts emailed to you by turning on email forwarding. Not only will you be able to see when a drastic change occurs, but this new addition also provides advice about how to solve the problem if you’re seeing a drop. Search Engine Watch used the below screenshot as an example:

2. CNAME Verification

This tool ensures that webmasters can prove ownership of a domain. All a webmaster needs to do is add the domain to the account in Webmaster Tools, select the Domain Name Provider and choose the one that manages your DNS records; follow the instructions on the screen and hit verify. You can learn more about how to verify your domain name here. Being able to prove that you own a site is important when it comes time to become profitable, so this was a great addition in the eyes of many.

3. Structured Data Dashboard

This was created to help webmasters understand when Google picks up a markup on your website. In other words, you can use this dashboard to see exactly what Google knows about your site. If you recently redesigned your site or there is a problem when Google indexed the site, you’ll see this on your dashboard.

Have you used any of the new advancement in Google Webmaster Tools? Did you have a positive or negative experience? Let us know in the comments below!

Post By Amanda DiSilvestro (2 Posts)

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from algorithm updates. She writes for HigherVisibility, a nationally recognized SEO consulting firm that offers Ecommerce SEO services to a wide range of companies across the country.

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Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from algorithm updates. She writes for HigherVisibility, a nationally recognized SEO consulting firm that offers Ecommerce SEO services to a wide range of companies across the country.

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Latest Google Webmaster Advances: How You Can Take Advantage

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