Search Engine Optimization August 9th, 2012
Keywords come in all different shapes and sizes, and some of them are more beneficial and valuable than others. When it comes time to choosing keywords for your own website, you want to make sure that you’re choosing the keywords that are the most valuable, as this will have a greater impact on your search engine optimization (SEO) tactics.
Right now, there are plenty of websites out there that claim they’ll tell you the value of your keywords, and it’s true, some of them will tell you which keywords work better than others. The problem is that though certain keywords may have more value than others, they may not be the most valuable to your customers. This is why you have to take it upon yourself to do some keyword research.
Selecting and Using the Right Keywords in Your Web Content
The first thing you need to do is come up with a list of keywords that are relevant to your business. Then, go through one by one and determine if these keywords have any value. For example, is this keyword directly relevant to your website? If not, it will not bring any value to the table.
You also need to think about whether or not those keywords are something that the end user would type into a search engine in order to get to your site. For example, if you offer dog grooming services, you should not use dog boarding as a keyword unless you offer boarding services. If you use this keyword and people are transferred to your site, they will be very unhappy when they waste time looking over your site to find you don’t offer what they want.
Once you have created your best list of keywords, do your own keyword search on them and see what results you receive. This will show you which websites are using that word or phrase as a keyword and which ones are using them the best (this would be those sites that rang among the top). If a large number of advertisements appear in the search engine with the keyword, it’s a sign the keyword is valuable.
If your own website ranks among the top for a certain keyword, that shows that your site is dominating that keyword.
Use Google AdWords to see just how well your keywords are working and pay close attention to the numbers. You want to keep track of how many impressions you’re receiving, how many click-through you’re receiving and how many conversions you’re receiving. This information will tell you which keywords generate the most traffic to your site and which ones are not producing any results.
When you have this information, you will be able to implement the more valuable keywords into your strategy in order to get the most out of your SEO tactics. When you have strong and valuable keywords working for you, you will see better results than using keywords that don’t bring anything to the table.
The value of keywords change often; therefore, it’s important that you reassess the value of your keywords on a regular basis to ensure that you’re always using those that are the most beneficial to your website.
How to Assess the Value of a KeywordRead time: 2 minutes