Attract Customers To Your Business With Off Page SEO Strategies

Attract Customers To Your Business With Off Page SEO Strategies

If one of your business goals for this year is to improve traffic to your website then consider off page SEO. These strategies are designed to increase the conversion rate of clicks to sales. Off page SEO involves anything that links to your business that is not located directly on your main website. It’s not only about producing great content on your site, but it's also how you get people there! This can include articles, blogs, videos, photos, and social media postings.

Attract Customers To Your Business With Off Page SEO Strategies

Many Internet users become familiar with a business after clicking on a link located within a related blog, a page on Facebook, or a retweet on Twitter. Having a stellar website design just isn’t cutting it anymore. Businesses need to market their products and services that are outside of the site in order to attract traffic.

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Blogs and Blog Commenting

One strategy for small businesses is to write guest posts on industry-related blogs. Whether you operate your own natural snack food company or specialize in wedding photography, writing blog posts for well-known industry blogs is great off page SEO. Writing guest posts allows you to brand yourself as an expert in your field. Through these posts you can create backlinks to your website!

An SEO company can help you manage blog comments that create backlinks. By commenting on reputable blogs with useful comments, you can create links to your website that other followers of the blog will see when reading blog posts. You can also include a link to blog posts that you or your team has written. This highlights your credibility, ultimately helping to brand your business. This also creates trust among the online community, ensuring that you’re not just spamming related blogs.

Photo Sharing Marketing

Photo apps make it easy to share photos quickly. With fun apps like Instagram and Instacollage, you can use images as a form of off page SEO. Images are fun and interesting. So create a fan base of people who love viewing photos of your products or services. These are the people who want to see what you’ve been doing with the business, so update often! The ability to link photo sharing apps to social media networks like Twitter and Facebook means that all of your followers see your photos almost instantaneously. Hashtag trends and backlinks allow you to snap photos and tag them for others to find during a search. This type of marketing is great for businesses! Visual content as proven to drive better engagements with various audiences than plain text. It's also less time consuming than writing articles, take advantage of it.

Social Media Networking

The biggest way to attract prospective clients is through social media outlets. Twitter, Facebook, Pinterest, and Google+ allow you to connect with potential clients. The ability to have information available 24/7 makes social networking a great way to reach customers! You can interact with people, while marketing your business in a fun and unique way. Managing social networks takes time and effort. Thus, many business owners rely on SEO companies to help them develop successful social media sites.

With a few strategic marketing endeavors, you should be able to reach all of your business goals this year. Good luck… and don’t forget to be creative!

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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16 Comments

  • avatar

    Nice Share!

  • avatar

    Hey,thanks a lot for your article.Off page seo work really helps a lot in ranking website.Looking forward to have some more tips on off page seo!

  • avatar

    A much-needed blog for any business to rely on SEO ranking or any SEO companies, allowing them to know the importance and increase their potential simultaneously. The points are really valid with increasing the visitors to their page, and they can implement these strategies to their websites!

  • avatar

    Great post thanks for sharing

  • avatar

    What an interesting post, I just read it from start to end your blog post, An informative blog. Thanks for such a great post ever.

  • avatar

    Thank you for sharing awesome information attract customers with off page SEO strategies.

  • avatar

    Great post, i appreciate these type of articles . Thanks for sharing this with us.

  • avatar
    Shawn Gossman 

    on 

    I must say that I focus more on external (off page) SEO than internal seo. I find that getting off your website will not only help with SEO practices, but it helps to develop reputation. No one is going to know who you are if you just stay on your own site, you need to get out there and make yourself known.

  • avatar

    I agree with you Jay. Things have changed now and with Google algorithm update, Offpage SEO has become equally important for increasing the popularity of a website as well as for better ranking in search engines.

  • avatar

    You just gave me another reason to really go and check out Instagram. I am working on getting my website back on track and could really do with all the traffic I can get once I back online. I will definitely be implementing the offsite SEO tips that was shared here.
    I use Pinterest and know how much people love great photos so I can see Instagram being a good addition to my other social campaigns.

  • avatar

    5 years back most of the companies were focusing on On Page SEO but now Off Page SEO is more or equally relevant. The reason may be it add more trust to SE’s because an article will be published in reputed sites only after proper verification and in case of social media it is not possible to spam or post unrelated items.
    Off Page SEO adds more scope to the industry because it is recurring in nature and good time has come up for content writers!

  • avatar

    Thanks for this helpful advice. I hadn’t even considered photo sharing marketing as an option. I’ll definitely have to look into that further.

  • avatar

    Hi Marie interesting blog and I think you have covered most of the normal ways of building off-Page SEO. I would like to comment on the use of external companies to do your SEO. It is a brilliant idea, they know how to do it correctly and have people dedicated to do it so it is a constant ramp up in your SEO every day. With this said though it is expensive and you can get those companies who do lie and do incorrect SEO. Some also are not geared for changing Google algorithms and therefore you pay now and if Google changes there algorithm in the next few months your SEO is affected. Using a good, reputable company is a better option than using cheap fly-by-night alternatives.
    Just thought I would link to another blog on this website by Cristen Bagley. This blog further enhances off-page SEO with some techniques to avoid especially with blogging. Enjoy
    https://www.techwyse.com/blog/search-engine-optimization/4-039must-avoid039-link-building-practices-for-your-seo/

  • avatar

    Excellent article!
    This article clearly demonstrates the meaning of off-page SEO. If people begin to truly understand the use of these marketing techniques, and apply them correctly, they would be able to easily get more customers.
    It’s all about making connections, and this article does a great job of describing EXACTLY how to do that!

  • avatar

    Excellent article!
    Now, let me just make this clear to those of you who might think your game plan is laid out.
    Do not embark on an SEO campaign without solid EXPERIENCE backing you.

  • avatar
    pbjellycows 

    on 

    All great tips for the social media user. I would like to add that all images you upload should be properly tagged. This means that you have labelled the picture correctly as well included an Alt Tag.
    For Google Authorship, make sure that your Google+ Profile is linked correctly to your website. In you profile you want to announce that you are a “Contributor To” all your online sites. Make sure to also “Link” your online social media accounts. This includes Facebook, Twitter, LinkedIn and more.

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