We’ve joined Otterly AI’s exclusive partner network - and if you’re a TechWyse client wondering what’s changing in search right now, this is worth reading.
Let’s be honest: search is weird right now.
If you’ve noticed that Google’s results page looks different than it did two years ago, you’re not imagining it. AI-generated answers are showing up before any organic listing. ChatGPT is sending people to websites it recommends. Perplexity is building full summaries from your content without ever sending traffic your way. And your analytics? They might look fine on the surface while something quietly shifts underneath.
We’ve been watching this closely for a while. Clients started asking about it, our strategists started testing it, and eventually we had to make a decision: wait and see, or get ahead of it. You probably know which one we picked.
That’s why we’re excited to share that TechWyse has officially joined Otterly AI as an exclusive agency partner.
So what is Otterly AI, exactly?
Otterly AI is a monitoring and optimization platform built specifically for AI search. Not traditional SEO - though there’s overlap - but for understanding what happens when someone asks ChatGPT, Perplexity, or Google’s AI Overview a question that’s relevant to your business. Does your brand come up? Does a competitor? Is the information accurate? Is your content even being considered?
Until fairly recently, most of that was a black box. Otterly AI opens it up.
The platform tracks brand mentions across major AI platforms in real time, shows you which of your content is being cited (and which isn’t), and gives you actionable data to improve how your brand shows up in AI-generated responses. Think of it as SEO rank tracking, but for the AI layer of search.
Why we partnered - and why now
We’ve tested a lot of tools over the years. Most of them promise more than they deliver. Otterly AI stood out because it focuses on one thing and does it really well: giving you actual visibility into how AI search engines are representing your brand.
For our clients, that matters. We work with businesses where rankings and visibility aren’t just marketing metrics - they’re tied directly to leads, revenue, and growth. If ChatGPT starts recommending a competitor in a category where our client should be the obvious answer, we need to know about it. And then we need to do something about it.
This partnership gives us both.
As an official Otterly AI partner, TechWyse gets early access to new features and product updates before they’re publicly released. We have a direct line to their team for support, training, and feedback. And our clients get the benefit of a platform that very few agencies in Canada are currently using at this level.
What this actually looks like for your campaigns
In practical terms, here’s what changes for TechWyse clients:
- Brand monitoring across AI platforms: We track how your brand appears in ChatGPT, Google AI Overviews, Perplexity, and Copilot responses - not just traditional search.
- Content citation tracking: We can see which of your pages and blog posts AI engines are pulling from, and which are being skipped entirely.
- Competitive benchmarking: If a competitor is getting cited more than you in AI-generated answers, we’ll know - and we’ll have data to figure out why.
- GEO strategy built on real data: Generative Engine Optimization isn’t guesswork anymore. We use Otterly AI’s insights to build content strategies that are actually grounded in what’s happening.
“Our clients were already asking us questions about AI search that we couldn’t fully answer with the tools we had. Otterly AI changed that. Now when someone asks how they’re showing up in ChatGPT or why their AI search visibility is dropping, we can pull up actual data instead of giving a qualified guess.”
- TechWyse Internet Marketing
A quick note on what GEO actually is
You’ll probably hear us talking more about GEO - Generative Engine Optimization - over the coming months. It’s not a replacement for SEO. It’s more like an extension of it.
The core idea is that AI engines don’t just crawl and index your site the way Google’s traditional algorithm does. They’re evaluating your content for clarity, authority, structure, and trustworthiness. The brands that get cited are usually the ones that have published genuinely useful, well-organized content on topics they actually know deeply. Thin content, keyword stuffing, and generic blog posts don’t cut it.
Good news: if you’ve been doing proper SEO with us, you’re already ahead. But there’s usually more to do - and now we have better tools to figure out exactly what.
Want to know how you’re showing up in AI search?
We’re starting to run AI visibility audits for clients who want to understand their current position. If you’re curious what ChatGPT or Perplexity says about your brand, your products, or your category - or how that compares to your competitors - reach out to your account manager or get in touch with us directly.
It’s a genuinely interesting view into where search is heading. And a lot of what we find surprises clients - in both directions.
About TechWyse
TechWyse Internet Marketing has been helping businesses grow online since 2001. Based in Toronto, we’re a full-service digital marketing agency with a team of over 100 specialists across SEO, paid search, content, social, and web. We’re a certified Google Partner, and we’ve been at it long enough to have seen a lot of ‘next big things’ come and go - which is part of why we take AI search seriously. This one isn’t going anywhere.
About Otterly AI
Otterly AI is an AI search monitoring and optimization platform that helps brands track and improve how they appear in AI-generated search responses. The platform covers Google AI Overviews, ChatGPT, Perplexity, and Copilot. Named a top AEO platform in G2’s 2026 Best Software Awards.
