Improve Landing Page Conversion Rate

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Post By Robert (8 Posts)

Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences. In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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12 Comments

  • avatar

    Another great way to increase your landing page conversions is to make the headline include the Exact Keyword Phrase that the customer searched for. How to you do that with Adwords PPC campaign? Simple, use Dynamic Keyword Insertion to put the search term as querystring parameter on your Adwords Destination URL. Then you’ll have the exact phrase at your disposal.

  • avatar

    Yes, landing pages make a good impact. In fact its always good to be thoughtful as to what you want to give the visitors. The emphasis is what makes visit your site for a good conversion.

  • avatar

    “marketing success owes much to good website designs”
    Yes indeed and web designs should always take usability into account, but many don’t!

  • avatar

    Hi Martin
    My comments basically are not at the same as yours. Don’t get me wrong. What I tried to convey was that online marketing success owes much to good website designs. And for a well designed website, a call to action’is a must. That’s all. 🙂

  • avatar

    I was just watching a vid on another well rounded tool from Google http://www.youtube.com/watch?v=zbV9zPbsxOg
    Conversion Optimizer

  • avatar

    What I really like about landing pages is when we can run Website Optimizer and do experiments. 🙂

  • avatar

    Hi Robert,
    A visitor wants something from our landing page? I think the right answer to the visitors motivation is the keyword query. Am I right? So every landing page must convey WIIFM (whats in it for me) aspect of visitors, rather than eye candy. Result is guaranteed conversions!! As you have pointed uniqueness’ is also a major criterion with this. Good points Robert!

  • avatar

    Exactly Robert, landing page design experimentation improves conversion rates! Different visitors have varied questions and motivations. So I think it is a better idea to design unique landing pages for Google, MSN and Yahoo to meet X, Y, Z tends of users. Using Website Optimizer its easy to measure experiments and see which variables help improve conversion.

  • avatar
    martindenny90 

    on 

    Hi Frank
    From my own experience, I have found that several websites with good content and attractive designs still fail to make money. What generally stands out in all these, is a poor call to action, a lack of proper guidance on the steps to be followed. A proper call to action in a website design is what counts, and I stick by it.

  • avatar

    Hi Robert
    I feel that we need to get our basics right. A poor ROI, low CTR, low conversions etc are all merely the outcome of an ineffective landing page design. Online marketing success is a corollary of a well designed landing page.

  • avatar
    martindenny90 

    on 

    Hi Robert. The failure of a large number of commercial websites to ensure conversions and draw in money can be traced to their inability to have a clear call to action- That, visitors should be properly guided to the next step through this call to action is the vital ingredient of any good website design. As the saying goes, well begun is half done.

  • avatar

    Hi Robert,
    Your landing page teeter tooter shoots from the hip. Nice pointers. Landing pages and its top nav links make or sink conversions. Before converting the end goal you target for your website-Macro conversion, a visitor has to cross several micro conversions points in your sales funnel. Most websites concentrate on the end goal-that’s final conversion, ignoring the relevant small conversion pointers between them. Your post is a kick starter for all conversion goal re-setters. Figure out the ultimate goal and then understand what people want to read to get to that end goal – step by step!

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