Pay Per Click June 23rd, 2008
In marketing and email marketing there must always be a way of measuring conversion. With affiliate marketing and pay per click campaigns the page the visitor lands on must have a clickable item with a clear call to action. This page is a page where the visitor is looking for the next step. Where is your big red bull flaring his nostrils? For effective online advertising the easiest way to understand the concept is the big red bull and conversion rate are best friends on your landing page. A media professional will always ensure visitors can quickly scan and arrive at the magic 5 second decision to move through the funnel to conversion.
Yes you absolutely can. Find the information you need and get a good idea on geo targeting of your PPC or online advertising program. Targeting capabilities in a network such as Google AdWords, Yahoo Marketing, Bing Ad Center, or Facebook have differences in the way you can target your campaigns.
These are only a few questions to ask yourself before you decide what very important items are missing from your design strategy for converting visitors to action. To discover what is preventing visitors from reaching the next level a quick study of website analytics can provide all you need for optimizing your landing page.
Running an AB test experiment with Google Website Optimizer will allow you to see what landing page version performs best. You will reap the benefits of your online marketing efforts quickly by taking a look at every element of your goal funnel and landing page. Landing page conversion rates will quickly rise when you experiment with landing page design. You cannot argue with statistics that tell you how to convert an opportunity into a call-to-action. This method of maximizing ROI on PPC is a revolution in improving online conversion rates.
Page conversion rates are quickly decided by a means to an end exercising usability and best practices. The global navigation you may typically find on the main pages of your site on every page is not the great idea for your landing pages. A visitor will first arrive after seeing your advertising online then end up on your buying decision process accelerator page that will engage and convince them to take your desired action. Perfect, works every time right? Well, not exactly, landing page conversions actually occur when you reach the reticular activator in the brain of your visitor. As an analyst I can tell you that no 2 situations are identical but there are some similarities. Site conversion rates are a larger metric to look at that will illustrate the uniqueness of each site at a glance.
“When the keyword is included at the beginning of the title and within the description, users rate the quality of the site 60% higher.” Source: AC Neilson
Paying a lot in CPC and Low ROI
CTR is Low
Conversion Rate is Low
Not Enough Traffic?
Low Ad Position
Inserting the exact keyword into a paid listing improves CTR by 38% on average.
When you are at the goal fulfillment process it can be seen as a teeter tooter where the Landing Page Conversion Rate is the center of the fulcrum. Once you hit the right buttons in the mind of your valued visitor the teeter tooter begins to tip towards the side of conversion.