Yes, landing pages make a good impact. In fact its always good to be thoughtful as to what you want to give the visitors. The emphasis is what makes visit your site for a good conversion.
My comments basically are not at the same as yours. Don’t get me wrong. What I tried to convey was that online marketing success owes much to good website designs. And for a well designed website, a call to action’is a must. That’s all. 🙂
A visitor wants something from our landing page? I think the right answer to the visitors motivation is the keyword query. Am I right? So every landing page must convey WIIFM (whats in it for me) aspect of visitors, rather than eye candy. Result is guaranteed conversions!! As you have pointed uniqueness’ is also a major criterion with this. Good points Robert!
Exactly Robert, landing page design experimentation improves conversion rates! Different visitors have varied questions and motivations. So I think it is a better idea to design unique landing pages for Google, MSN and Yahoo to meet X, Y, Z tends of users. Using Website Optimizer its easy to measure experiments and see which variables help improve conversion.
From my own experience, I have found that several websites with good content and attractive designs still fail to make money. What generally stands out in all these, is a poor call to action, a lack of proper guidance on the steps to be followed. A proper call to action in a website design is what counts, and I stick by it.
I feel that we need to get our basics right. A poor ROI, low CTR, low conversions etc are all merely the outcome of an ineffective landing page design. Online marketing success is a corollary of a well designed landing page.
Hi Robert. The failure of a large number of commercial websites to ensure conversions and draw in money can be traced to their inability to have a clear call to action- That, visitors should be properly guided to the next step through this call to action is the vital ingredient of any good website design. As the saying goes, well begun is half done.
Your landing page teeter tooter shoots from the hip. Nice pointers. Landing pages and its top nav links make or sink conversions. Before converting the end goal you target for your website-Macro conversion, a visitor has to cross several micro conversions points in your sales funnel. Most websites concentrate on the end goal-that’s final conversion, ignoring the relevant small conversion pointers between them. Your post is a kick starter for all conversion goal re-setters. Figure out the ultimate goal and then understand what people want to read to get to that end goal – step by step!
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Another great way to increase your landing page conversions is to make the headline include the Exact Keyword Phrase that the customer searched for. How to you do that with Adwords PPC campaign? Simple, use Dynamic Keyword Insertion to put the search term as querystring parameter on your Adwords Destination URL. Then you’ll have the exact phrase at your disposal.