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Improve Landing Page Conversion Rate

Pay Per Click June 23rd, 2008

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conversion

How to Juice up Landing Page Conversion Rate

Landing Page Conversion Rate In marketing and email marketing there must always be a way of measuring conversion. With affiliate marketing and pay per click campaigns the page the visitor lands on must have a clickable item with a clear call to action. This page is a page where the visitor is looking for the next step. Where is your big red bull flaring his nostrils? For effective online advertising the easiest way to understand the concept is the big red bull and conversion rate are best friends on your landing page. A media professional will always ensure visitors can quickly scan and arrive at the magic 5 second decision to move through the funnel to conversion.

Can You Build Pages For Behavioral Targeting?

Yes you absolutely can. Find the information you need and get a good idea on geo targeting of your PPC or online advertising program. Targeting capabilities in a network such as Google AdWords, Yahoo Marketing, Bing Ad Center, or Facebook have differences in the way you can target your campaigns.

How Do Landing Pages and the Buying Process Relate?

  • How do people find your website?
  • Do they go directly to it?
  • Is it driven by PPC?
  • Did they arrive from a search engine?
  • Did another website refer someone to you?
  • What keyword did they enter to begin your artistcally crafted conversion process?

These are only a few questions to ask yourself before you decide what very important items are missing from your design strategy for converting visitors to action. To discover what is preventing visitors from reaching the next level a quick study of website analytics can provide all you need for optimizing your landing page.

Try Split Testing Landing Pages

Running an AB test experiment with Google Website Optimizer will allow you to see what landing page version performs best. You will reap the benefits of your online marketing efforts quickly by taking a look at every element of your goal funnel and landing page. Landing page conversion rates will quickly rise when you experiment with landing page design. You cannot argue with statistics that tell you how to convert an opportunity into a call-to-action. This method of maximizing ROI on PPC is a revolution in improving online conversion rates.

Landing Pages Are Unique To Each Campaign

Page conversion rates are quickly decided by a means to an end exercising usability and best practices. The global navigation you may typically find on the main pages of your site on every page is not the great idea for your landing pages. A visitor will first arrive after seeing your advertising online then end up on your buying decision process accelerator page that will engage and convince them to take your desired action. Perfect, works every time right? Well, not exactly, landing page conversions actually occur when you reach the reticular activator in the brain of your visitor. As an analyst I can tell you that no 2 situations are identical but there are some similarities. Site conversion rates are a larger metric to look at that will illustrate the uniqueness of each site at a glance.

Landing Page Conversion Rate Quick Reference Guide

"When the keyword is included at the beginning of the title and within the description, users rate the quality of the site 60% higher." Source: AC Neilson

Prescriptions for Improving Pay Per Click Spending

Paying a lot in CPC and Low ROI

  • Examine landing
  • Use keyword Match types: bid on phrase, exact and broad
  • Find more negative keywords
  • Change ad copy: clear, to the point, tell them what you want them to do
  • Lower bids

CTR is Low

  • Introduce multiple ads
  • Expand ads that have a higher CTR
  • Look at demographic targeting
  • Improve ad relevance using a clear specific offer unique selling proposition or call-to-action
  • Delete non performers
  • For Static ads try Capitalizing the first letter in keywords and ad copy
  • Use {Dynamic Keywords} in ad title, display URL or description
  • Better keyword Themes
  • Examine keywords relevancy compared to ad copy
  • In Match types you can use phrase match, exact match broad match or add negative keywords

Conversion Rate is Low

  • The best-performing ads and keywords receive highest bids
  • Adjust landing pages

Not Enough Traffic?

  • Try broad match keyword matching
  • Loosen up on Geographical Targeting
  • Focus keyword phrases
  • Add related keywords
  • Improve page position by increasing bids

Low Ad Position

  • Change ad copy relevancy and keywords
  • Introduce Dynamic text: {keyword}
  • Raise bid

Inserting the exact keyword into a paid listing improves CTR by 38% on average.
– Advertising.com-

When you are at the goal fulfillment process it can be seen as a teeter tooter where the Landing Page Conversion Rate is the center of the fulcrum. Once you hit the right buttons in the mind of your valued visitor the teeter tooter begins to tip towards the side of conversion.

Post By Robert (29 Posts)

Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences.In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences.In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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