Google, Yahoo! or Bing – Who Has The Best Cost Per Conversion – A Study

Google, Yahoo! or Bing – Who Has The Best Cost Per Conversion – A Study

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Post By DJ (154 Posts)

DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.

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11 Comments

  • avatar

    We will have more information as analytics data grows my friends!

  • avatar

    The study reflects both of your eagerness to assess the industry and of your real internet marketing considerations that what you’ve presented on your website. Great effort DJ!! A highly appreciative initiative. Push on guys!!

  • avatar

    As this analytical study was done recently this post deserves special consideration. The internet supplies a lot of such studies but all were outdated since it was recorded in 06’0r 07′. Thanks- for providing new info on search advertising market figures. Keep going pls! Its good info for me!

  • avatar

    DJ,
    funny you mention that MSN is the best converter.
    Along these lines, I saw another study that showed that out of ALL the search engines, the very top converters are (in order) 1. AOL 2. ASK 3. LIVE.
    The problem is that their pool of people is so small that it doesn’t make a difference. This is also misleading because each one of these search engines borrows from the big 3 in one way or another. In effect, we might as well be talking about the big 3 all over again.

  • avatar

    Yes… figures were definitely not as all encompassing as I would have liked but I think that the sentiment holds true.
    In the end I think that Google still is the preferred choice for Pay Per Click. Although I definitely recommend MSN in terms of conversion. Don’t expect high search volumes but its great for low CPA!

  • avatar
    albert.dcosta97 

    on 

    That the Google Pay Per Click platform had the most search volume should surprise no one. After all, Google has on an average 64.13 %, Yahoo 21.26 %, and MSN 9.15 % share of all online searches. Surely, pay per click platform will also mirror this. Your search result is after all a reaffirmation of this very fact. Good work! I wonder what trends will continue as time continues!?

  • avatar

    This is very interesting. So Google holds the major chunk of search volume!! Very cool info that MSN is best in conversion in conversion rates over Google and Yahoo. I am interested to hear deeper into your studies.

  • avatar

    Can you please provide some more details on your web analytics study? This is very interesting!

  • avatar

    Is it a bit extrapolated? The figures are taken from random samples, so I think this cross-sectional study figures are much relevant to the search scenarios in US and Canada.

  • avatar
    thomasalex39 

    on 

    I feel goodwill is a major issue in all business deals. Google and Microsoft have tons & tons of it. The general belief in their technical perfection, transparency and their precautionary steps against deceit and manipulation gives them an edge over others. I would rather say that this explains in a nut shell their dominance.

  • avatar

    Your study, though not wholly unexpected made interesting reading DJ. It reemphasized the unchallenged supremacy of Google. The size of the test market, though not wholly unimportant, yet in your case, it covered the West, South, East & the Central parts of USA. It is rather reflective of the general mood in USA. The only drawback seems to be that industry segments you touched upon were few and does not mirror the whole gamut of US industry.

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