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Mobile Marketing August 29th, 2012
Mobile is everywhere. People are now using their smartphones and tablets to access information instead of sitting down in front of the computer. Web optimized websites make browsing the web easier for everyone, and apps, QR codes and text messages have simplified the way we perform tasks.
All of these tactics have one unique name: mobile marketing. Since consumers are using their mobile devices for everything nowadays, marketers have decided that it’s one of the best ways to reach their target audience—and they’re right. Mobile marketing is a great way to reach your audience, but it also comes with other benefits.
Mobile marketing allows you to reach your audience no matter where they are. Whether they’re sitting at home or riding public transit, their use of a mobile device puts your message in their hands instantaneously. If you use SMS messaging, your message will arrive right after you send it. If you have your site optimized for web, your message will be available to your audience the minute they come across your site. No matter where they are, your message is right there with them.
The screens on mobile devices are smaller than those found on computers, so it forces you to use simple messaging in your marketing tactics. This means that you don’t have to spend hours creating intense graphics or a large amount of content. Instead, you can create a simple message and then focus on other aspects of your business. Plus, when content is simple, it will work across an array of different mobile devices instead of being optimized for each individual one.
Aside from the initial content or imagery you create for your mobile campaign, they’re very cost effective. If you are using a texting campaign, most of the text charges are placed onto your customers and not you. If you are optimizing your site for mobile, it can be done easily and without breaking the bank.
Content that is sent to a mobile device can easily be shared from person to person, so it’s possible that your mobile campaign can extend much further than those you initially reached, giving you larger visibility.
There are different tactics that can be implemented with mobile marketing. You can simply optimize your site for mobile, or you can invest in SMS or text message; become a part of a third party app such as Yelp; or you can create your own app and use that to reach your audience and push out your message.
Mobile marketing has the ability to be tracked. You can see if the message was opened and read or deleted. You can also see if it was passed on to other users, and if you’re sending something such as a coupon, you can track redemption. Tracking the information that your audience uses can help you learn what they want and which messages they’re more likely to open.
It doesn’t seem as if mobile devices are going anywhere, so it’s important that you realize the advantages of reaching out to your audience this way and use it to your advantage. The benefits are phenomenal, and it’s a great way to share information with your audience no matter where they are.