This Week in Internet Marketing, we’ve gathered some of the best Internet marketing stories and articles from the web. We’re looking at remarketing and ways it can help to help boost conversions, how to increase visitor’s trust with testimonials, and the domination of mobile. We’ll also be looking at the different types of blog posts that can generate organic visitors for your business.
A lot of times, consumers come by your website once and leave without converting or filling out any forms. To capture visitors that have previously showed interest in your business or visited your website, remarketing is a great way to re-engage with them. With the use of Remarketing List for Search Ads, you can serve creative ads of your product or service to them on other websites. Check out this Whiteboard Friday to learn more about remarketing and how it can re-engage your website visitors.
PPC advertising has always been a popular strategy for businesses to drive traffic to their website. However, although visitors are clicking on your ad and going to your website, they don’t always convert. In fact, 97% of visitors don’t convert on the first visit. That’s why remarketing is a great tool to give you that “second chance.” Similar to AdWords, remarketing is flexible and allows you to use geo-targeting, create a marketing budget, focus on specific items or services and more. Take a look at this article to see how remarketing can help boost conversions.
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When we’re researching for a business, product, or service, we tend to look for reviews online. To ensure that we’re getting the best “bang for the buck” and quality, testimonials and reviews give us an idea of what we can expect. Testimonials are a great way to create trust. In fact, research has shown that positive reviews can increase sales. Although sometimes there are negative reviews, the way your business reacts can change is very important. Take a look at this article to see how you can use testimonials and reviews to increase your visitors’ trust.
At the beginning of this year, it was reported that mobile searches have surpassed traditional desktop searches. In fact, Google announced Accelerated Mobile Page Project earlier this week to deliver web content on mobile devices faster. With mobile becoming an important medium to access the Internet, business owners and marketers need to use a mobile-first approach. Take a look at this article to see the how mobile is dominating for search and marketing.
Not all content drive the same type of results as others. Different types of content have a different affect for your business. Because everyone is created unique, people prefer information in a certain way. Some people are visual learners, some like to listen to content, and there are some who like to watch a video. Therefore, you can’t only focus on creating the same posts for your business. Check out this article for different types of blog posts that can generate organic visitors for your business.
Check out these five additional articles for more Internet marketing news!