Internet Marketing October 6th, 2015
Happy Tuesday! This week, we’ve gathered some of the best Internet marketing articles and stories from the web. We’re looking at SEO friendly web designs for small businesses, ways to improve a user’s experience on your website, and the KISS rule. We’ll also be looking at why content marketing works and the power of remarketing.
Whether you’re building your first website or looking to redesign an existing one, businesses need to ensure that it’s optimized for SEO. With mobile usage and search continuing to grow, your website needs to be both SEO friendly and mobile-friendly. In addition, the content, keywords, and texts of your website should be optimized for ranking on search engines. Search engines are ranking websites based on relevancy and quality for searchers. Although it may seem as though an SEO friendly website is only beneficial for search engines, but it is actually visitor friendly as well. Check out this article to see how you can build a strong website for your small business.
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This year, mobile became a huge focus for all things Internet marketing. Whether it was the Mobilegeddon update or increase of mobile usage and searchers, it’s evident that mobile will continue to be an important component for any marketing strategy. However, simply having a responsive website may not be enough. The design of your website, the spaces, and features like click to call or click to email can all benefit in creating a powerful mobile-friendly website. Take a look at this article for other great ways to make your mobile website stand out.
How often do you go to a site and get frustrated because it was too confusing, cluttered, or hard to navigate? When you’re creating a website for your business, you need to think about how the design and elements on your site can affect your visitors’ experience. There may be a lot of great features and options to include for your website, but it’s best to keep everything simple. A simple website can make people happy, think better, and spend money. Check out this article to see how you can apply the KISS rule for your website.
A strong content marketing doesn’t only help you increase the awareness of your brand and business, but it can also build a brand and attract customers to your business. In fact, a powerful content marketing strategy can help you rank high in search engines and build your business into an authoritative and resourceful medium. Therefore, the kind of content you publish online is crucial. With everyone being online, you need to ensure that you’re creating the right content and promoting them in the right places as well. Check ou this article to see why content marketing works and how it could work for your business.
According to Wordstream, conversion rates increase the more users see an advertisement within remarketing campaigns. More often than not, visitors will come to your website, do their research, but never convert or fill out a form. With the help of remarketing, businesses are able to give them gentle reminders to guide them back to their website. You can use remarketing along with paid search, social media, and content marketing to fully capture your audience. Still wondering if remarketing is for you? Check out this article for some powerful facts to see how remarketing can improve your marketing efforts.
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This Week in Internet Marketing 10 06 2015Read time: 3 minutes