Internet Marketing July 28th, 2015
Happy Tuesday! This Week in Internet Marketing, we’ve gathered some of the best stories and articles on the web. We’re looking at the elements of a high-quality website, how to rank on YouTube, and ways to convert more mobile users. We’ll also be taking a look at the power of online reviews for local businesses and how you can use emotional targeting to grow your conversion rates.
The way people see your website is the perception they have for your overall business. The grammatical errors, irrelevant content, and lack of readability on your website make you look bad in the eyes of the customer. In fact, 42.5% of customers are put off by poor grammar and spelling. Other elements of your site including social shares, comments, and link profile also contribute to the quality of your website. If your website isn’t impressive, consumers will easily turn to another company to satisfy their needs. Take a look at this article to help you target the important website elements you need to focus on.
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According to Alexa, YouTube is the third most-visited website on the Internet. In fact, many users have been using YouTube as a search engine to find tips and how-to videos. Research has also shown that video converts better than other medium and the use of videos can increase conversions by 80%. With video becoming an increasingly popular way to share information, businesses need to optimize their YouTube videos. Like any other types of content, your YouTube videos need to have relevant keywords, meta data, and quality to rank high in YouTube search results. Check out this article to see how your videos can help increase rankings.
With over 50% of all e-commerce websites traffic coming from mobile devices, optimizing for mobile users have become critical if you want to stay ahead of the game. In order to increase revenue and conversions, businesses need to create content that caters toward mobile users. This includes content that is optimized for readability and creating more videos. When consumers are searching for your business online, more than 80% of them are willing to complete a purchase in-store. Find out how you can convert more mobile users in this article.
Customer written reviews are extremely powerful in today’s digital age. People are more likely to trust reviews and the opinions of others online before they visit a business or make a purchase. Today, 88% of people read reviews to determine the quality of a business. If your business is generating sales and have loyal customers, you can them leave reviews for your business. This is a powerful way to build relationships and increase your business’ reputation. Also, it’s important to respond both negative and positive reviews as well. It allows customers to know that you are acknowledging their concerns. Check out this article to see how you can manage reviews for your local business.
Dale Carnegie once said, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” Therefore, when you’re designing your marketing campaigns, it’s important to target them emotionally. When you’re optimizing your landing pages and websites, it’s important to run meaningful tests that can teach you more about your customers and their purchasing habits. Using what you learn about your users, you can use color psychology and emotions to grow your conversion rates. Check out this article to see how you can combine emotional targeting to improve your online marketing strategy!
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