Internet Marketing June 16th, 2015
Welcome to another This Week in Internet Marketing. Today, we’re looking at Google Maps Business View, the psychology behind why visitors click on call-to-action buttons, and how businesses can create valuable video content. We’ll also be looking at ways to reduce bounce rates on your site and how you can increase engagement for your business’ blog.
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Ever wondered how the set of The Colbert Report looked like? How about the beach resort you’re planning to visit next month? When businesses have Google Maps Business View, users can view, interact, and explore the inside of a business online. This tool enhances your business’ presence on Google Search, Maps, and Google+. In fact, businesses have experienced an increase in click-through rate and in-store traffic. Check out this article to find out more about this high-quality, 360-degree virtual tool!
When consumers land on your website or landing page, you want them to convert by clicking on your call-to-action. However, there are many psychological reasons behind why someone did or did not convert on your page. Something as simple as the colour of your CTA button can promote individuals to convert. In fact, according to KissMetrics, 85% of people say their main reason of purchasing a specific product is due to its colour. Take a look at this article to find out why consumers click.
Did you know that video generates 3 times more monthly visitors to a website than other content? In fact, consumers are 85% more likely to buy after watching a product video. Your business’ video content should engage, educate, and entertain the viewers. They should also be aligned with your business goals and the wants and needs of your audience. Find out how you can create valuable video content in this article.
Have you been noticing a decrease in search traffic, email signups, form leads, and conversion on your website? Sometimes, this is because your bounce rate is too high and visitors are leaving your site before they convert. Oftentimes, reducing your site’s bounce rate can help increase your conversion rate. However, it’s important to know the cause of your bounce rate. Is it your content strategy? Website design? Or maybe your forms? Take a look at this article to see how you can reduce your website’s bounce rate.
Your business’ blog is the best place to showcase your knowledge and teach visitors about your products, services, and industry. You might be getting lots of traffic to your site, but how can you increase the engagement for your blog posts? There are small changes that you can make that can affect its engagement, including the comment system, visuals, and article topic. Check out this article to see how you can increase blog engagement, comments, social shares, and links to your site.