Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.
This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!
Have you been struggling with your marketing budget? Not sure where your campaign dollars are being spent on a day-to-day basis? Well, Google’s recently introduced an Ad budget report feature that will be a huge help to businesses and marketers alike.
The report aims to provide a breakdown of monthly and daily spending, as well as tracking changes in spending. It will give insight on how campaign performance was impacted overall by your budget, so you can adjust accordingly as you are running your campaign. It also includes a projected forecast for how much you will end up spending on Google Ads by the end of the month. Interested in learning more about this helpful tool? Click the link above.
Creating good Social Media content and posts isn’t as easy as it seems. A lot of planning and creativity goes into it behind the scenes. If you’re stuck in a social media rut or feeling uninspired, then using content pillars for your social media strategy may be just the trick to help you out. It will help keep your content organized and consistent.
What’s a content pillar? It’s 3-5 brand topics that you wish to highlight on your social media. As you produce more content within these pillars, your audience will begin to associate your brand with these topics. This will help you establish authority, brand recognition, and ultimately a loyal fanbase. Plan ahead of time by using a content calendar. It will hold you accountable and make it easier to sit down and plan. Click the article above to read more about content pillars!
In the past, businesses have used outbound marketing tactics to reach their audience. However, Inbound marketing can be much more effective and cost-friendly. It allows you to optimize content for customers at various stages in the funnel, and address their needs and pain points. This can be done in a number of ways such as using content and social media to generate brand awareness and make leads aware of your products and services.
SEO also plays a big role in Inbound marketing, as consumers will use search queries to find what they are looking for. This is something you should always keep in mind as you are creating and executing your content marketing strategy. Click the article above for some helpful tips on how to improve your Inbound marketing strategy.
PPC Campaigns can be an ongoing process when it comes to optimization, performance, budget, etc. This article covers seven ways you can conduct an audit of your PPC campaigns and make improvements.
This can include strategies such as looking at performance by location, performance by device, performance by network, audience performance, negative and negatives lists, features available in the platform, and conversion tracking. Conducting a throughout analysis takes time but will pay off in the long run; ultimately saving you both time and money. Click the article above to learn more.
Content marketing and SEO are two marketing strategies that may seem vastly different but need to work together in order to leverage the full potential of your overall strategy. SEO is used to guide a customer through their search journey, and content is used to deliver the information they need to learn more about your products and services.
By incorporating aspects such as keyword search, introducing backlinks, and creating optimized content; you will be able to get your message in front of the correct audience in a more efficient way. This is especially important in the sea of information that is the internet, and will ultimately improve your leads and sales.
So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.
To do a quick review, first, we reviewed Google’s new Ad report feature that will help you keep track of campaign budgets by breaking them down daily, or monthly. We then moved on to explore the concept of content pillars; an effective way to organize your social media strategy and create content your audience will love.
Next, we learned some tips and tricks to generate more leads with Inbound marketing efforts. We followed this with a discussion on seven ways to improve your PPC campaign. Lastly, we dove into the world content marketing and SEO strategies to see how this dynamic duo can work together to bring you closer to your overall goals.
Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!