This Week: Google Ads, Facebook Leads, Google Algorithm, and More!

This Week In Internet Marketing

Happy Tuesday!

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.

This week, we’ve collected 5 articles to provide you with important updates - so you can take your business to the top!

Google Ads Mobile App Gains Performance Insights, Review Search Trends & Create Campaigns


If you have the Google Ads App downloaded then you’ll want to know about this new update for both iOS

and Android. Google has recently added new features such as the ability to see Performance Insights, review search trends, and create campaigns all from your mobile device.

As Google explains, you simply add a campaign by clicking the “plus” button at the bottom right of the screen and selecting the campaign type you’d like and where you want the ads to appear. They’ve also added search trends so you can keep track of consumer conversion paths no matter where you are! All you have to do is tap on the “search trend” function and you’ll be able to see popular and emerging trends. Lastly, they’ve added performance trends so you can see changes to bid and budget strategies in real-time and adjust your strategy moving forward. Click the link above to learn more.

Facebook Lead Generation Forms: New Tools & Best Practices


Facebook is a great platform to use if you’re looking to generate leads and harness the power of targeting in your marketing strategy. More specifically Facebook offers Lead Generation Forms (LGFs) that have allowed marketers and businesses to target without directing traffic to a website. Recent updates have greatly improved this tool. Let’s take a look!

Facebook has added a “Conversion Leads” section under the “Optimize for Ad Delivery”. This tool uses Facebook’s Conversions API to improve the quality of the lead. As the article explains, integrating your CRM to the Conversions Lead feature will allow you to filter and categorize your leads more effectively. Click the article to learn more about best practices for Facebook’s Lead Generation Forms.

11 Ways to Build a Google Algorithm Update Resistant SEO Strategy


Google’s constant algorithm updates can have you feeling like you’re playing a game of catch-up. As any marketer or business owner knows, website rankings are never guaranteed - so how do we ensure that we don’t fall behind? This article includes eleven tips for building a Google Algorithm Resistant SEO strategy.

These include identifying user intent, optimizing landing pages for all types of users, creating authoritative content (not only relying on links for domain authority), creating diversity in your promotional strategy, promoting your website, and finally staying up to date on all algorithms changes. Click the link above for a more detailed overview of these tips.

Top 9 Social Media Trends to Prepare For in 2022 


With Social Media trends always changing, it can be hard to know which ones are worth paying attention to. As the year is drawing to a close, Hootsuite has compiled a list of the top 9 Social Media trends to prepare for this upcoming year. For example, with the rise of TikTok, many are wondering if it will replace Instagram as the top platform for social media marketing. Based on the trends, TikTok has seen real growth this year in its users, and the platform has added many new tools geared towards businesses and marketers such as business profiles, ads, and the creator marketplace.

Other trend predictions include spending more on smaller platforms (such as Pinterest), incorporating direct buying into your seller profiles (such as Instagram’s shopping feature), sticking to short-form over long-form videos, incorporating influencer or “creator” marketing, focusing on social listening, etc. Click the link to get ahead of the Social Media game!

7 Steps to Creating an Effective Call to Action 

[caption id="attachment_63622" align="aligncenter" width="800"] Writing a good call to action may seem simple enough, but if it’s not done properly you could miss out on a crucial step in your customer journey. Once your customer is done reading the copy, there should always be a call to action there to guide them to perform a specific action or task (this can vary depending on your goals).[/caption]

This article covers the 7 steps you can take to create an effective CTA including using a strong commanding verb, inciting FOMO, including numbers in your CTA, providing social proof, using words that evoke an emotional response, and more! Click the link above to read more.

Wrapping Up

So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.

To do a quick review, first, we looked at some Google Mobile Ads App updates. We then moved on to explore best practices for Facebook’s Lead Generation Forms.

Next, we learned some tips on how to build a Google Resistant SEO strategy. We followed this with an article on nine upcoming social media trends for 2022. Lastly, we dove into the world of CTA’s and explored how to create an effective and compelling Call To Action.

Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!

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