This Week: Facebook, Google Ads, Google Analytics, and More!

This Week In Internet Marketing

Happy Tuesday!

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.

This week, we’ve collected 5 articles to provide you with important updates - so you can take your business to the top!

8 Ways To Drive Local Business In Competitive Markets With Search

Google My Business (GMB) is a fantastic tool that compliments search engine strategy (specifically local search) very well. If you own a business in a competitive market and are looking to improve your rankings, then this article can help you do just that.

It covers eight helpful tips that can guide you in optimizing your GMB page including filling out your entire profile information, making GMB posts, obtaining reviews from customers, including photos and videos, and more! It also covers information specific to maximizing your Local Page, as this is key to improving your overall ranking. Interested in learning more? Click the link above.

Facebook Announces New Name: Meta 

In recent weeks, we’ve been following Facebooks updates about a severe drop in younger users on their platform. This is despite the addition of features such as Reels and Stories to make it more appealing to a younger audience. As mentioned in a previous weekly update, this type of news is important for marketers and businesses to pay attention to; as you need to know which platforms your target audience is using.

This week, in even bigger news - Facebook has announced that it is changing its name to ‘Meta’. As Zuckerberg explains, this name change is reflective of how they hope to change/develop the company moving forward; creating a ‘Metaverse’ of sorts. They’ve also updated the symbol to a blue infinity sign. Click the article to read more about Facebook’s or should we say ‘Meta’s new updates.

Top 11 Mistakes to Avoid When Setting Up a Google Ads Campaign 

For the most part, Google makes it pretty easy to set up an Ads Campaign; however, there are some common mistakes that can be easily avoided and improve the overall success of your campaign such as choosing keywords that aren’t aligned with your goals, using all of Google’s default settings, not proactively adding negative keywords, not setting up ad tests, etc.

Some other important tips include setting up tracking early so you have it from the beginning of the campaign, using the proper keywords is super important and shouldn’t be overlooked, also, don’t proactively use the default settings as a best practice. Click to read more mistakes to avoid!

What Is a Metric in Google Analytics & Which Ones to Track 

Continuing on with Google (this time Google Analytics) we’ve found a great article all about metrics and tracking. Once you set up Google analytics, you can begin to collect numerical data about your website such as sessions, session duration, conversion rate, and goal completion. Google Analytics also lets you collect qualitative data such as medium, country, campaign, and device category.

However, the most useful metrics in Google analytics are ones such as number of users, number of sessions, new users, average time on page, average pages per session, bounce rate, and conversion rate. These metrics tell you important information about where your traffic is coming from, which pages are useful, and which could use improvement. Click the article linked to learn more.

5 Social Media Video Tips to Get More Engagement 

Social Media video content has really blown up over the last couple of years. It’s a great way to highlight products and services and tell stories. LaterBlog has put together five video tips to increase engagement on your social media platforms such as using high-quality film footage, starting with a strong hook, creating a clear flow, showing your face on video, and adding text/subtitles. Incorporating these strategies into your stories, short videos, long videos, and live streams will create a more intimate experience for your audience and will result in an increase in engagement.

Wrapping Up

So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.

To do a quick review, first, we reviewed eight ways to drive local business in competitive markets with search. We then moved on to explore Facebook’s new announcement and name change.

Next, we learned about the top mistakes to avoid when creating a Google Ads campaign. We followed this with an article on which Google metrics you should be tracking. Lastly, we dove into the world of social media videos and how they can help you gain more engagement.

Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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