This Week: E-Commerce, SMS Marketing, Anchor Text, and More!

This Week In Internet Marketing

Happy Tuesday!

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.

This week, we’ve collected 5 articles to provide you with important updates - so you can take your business to the top!

5 Marketing Trends E-Commerce Business Owners Shouldn’t Miss

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With the recent boom in e-commerce marketing, it’s important to stay up to date with the latest trends so your business doesn’t fall behind. This article covers five tips that can help boost your e-commerce efforts. A few of these strategies include:

  • Influencer relationships: Over the past few years, influencer marketing has really taken off. Especially on platforms such as YouTube, Instagram, and now Tiktok; where Influencers with a decent following will promote products in exchange for compensation. As we all know, word-of-mouth and celebrity endorsements can be extremely influential, so while this strategy may be on the pricier side it can yield a higher ROI.
  • Attractive packaging: While a ton of work goes into your brand’s products and services, businesses often overlook the importance of packaging. Studies indicate that consumers are more likely to purchase an item if it looks good, as people are obsessed with documenting and posting aesthetically pleasing items. Or for example, if you’re an eco-friendly brand your packaging should reflect your brand’s goals/mission.
  • QR Codes: As we have been living in a world of physical distancing for a while now, it’s no surprise that QR codes have become quite popular. These handy codes work to keep consumers connected with your business or brand, and the information can be accessed right from their smartphones! Generate a QR code effortlessly using a QR code generator, and utilize it for purposes like sharing website URLs, contact information, product packaging or event registration

Click the link above to read more e-commerce trends that are helpful for any business owner!

SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach 

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SMS Marketing can be a highly effective way to reach a local audience. As the article explains, while email is seen as one of the most effective ways to reach consumers, their inboxes are constantly being flooded with promotional messages. Using SMS can be a way to stand out from the crowd and reach your target audience faster. However, it’s important to note that in Canada, CASL introduced its anti-spam legislation in 2014 which requires businesses to have written consent from consumers before sending them a commercial electronic message.

With all that being said, here are some tips covered in the article such as utilizing effective opt-in touchpoints, capturing opt-ins from in-store holiday shoppers, optimizing conversions for the holiday shopping season, advertising seasonal promotions via. SMS messaging, personalizing your SMS Marketing campaigns, etc. If you’re looking for more SMS Holiday marketing tips or wondering how to implement them, then read the article above!

How to Repurpose Video Content Across Multiple Channels 

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Repurposing video content is a great way to stretch your hard work and money across multiple platforms (especially video-friendly ones such as Facebook, Pinterest, or TikTok). This article provides some tips and tricks for repurposing content such as thinking of videos in terms of “specs”, meaning creating content that will fit on the channel properly, and then thinking of creative ways to repurpose it based on the requirements of other platforms (aspect ratio, length of the video, etc). The second tip is to use a video editing app that helps you resize content for a number of different platforms, as well as crop, add filters, music, text, or whatever else you’d like.

Some alternatives to simply re-sizing and reposting content on other platforms include, taking audio from a video and making it into a podcast, or repurposing video content into social media ads. There are endless ways to repurpose video content, click the link above to learn more!

7 Local SEO Updates That Will Impact Your 2022 Planning 

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This has been a big year for local SEO updates, with Google making a lot of changes and upgrades to their GMB feature which allows for businesses to be more easily discovered by customers in their area. It’s quickly becoming apparent that local SEO is a strategy that shouldn’t be ignored. Here are the main updates of 2021 that will impact your 2022 strategy/plan.

The addition of a GMB Profile made it easier for business owners to update listings and information right from Search or Maps, Google also made it easier to locate local news, Bing added more visual elements and rich results, mobile-first indexing is still rolling out, etc. As the article recommends, if you’re just getting started with local SEO, it’s important to ensure your products are optimized for visibility on Google search, and that you’re making to most out of Google Maps.

Click the link above to learn more!

Anchor Text: Short vs. Long - What Is Best For SEO?

There has been much debate over the topic of short vs. long Anchor Text, and which is best for your SEO strategy. This insightful article by Riley Haas takes a look at Manick’s article on best practices for anchor text and points out some issues with his stance on whether anchor text can be too long or not.

Haas goes on to explain and analyze further, covering discussion on anchor text and context, anchor text being as natural as possible, on-page vs. off-page anchor text, etc. The article ends by explaining that ultimately anchor text should be there to help people, and Google will be more likely to rank your website higher if you are catering to searchers instead of search engines. Click the link above to read more.

Wrapping Up

So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.

To do a quick review, first, we looked at five e-commerce marketing trends that business owners shouldn’t miss. We then moved on to explore eight Holiday SMS marketing tips that you can use this season.

Next, we learned some tips on how to repurpose video content across multiple channels. We followed this with an article on local SEO updates that will affect your 2022 strategy. Lastly, we dove into the world of anchor text (short form vs. long form) and looked at which is best for SEO.

Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!

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