This Week: E-commerce, Google Title Tag Rewrites, Instagram, and More!

This Week In Internet Marketing

Happy Tuesday!

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.

This week, we’ve collected 5 articles to provide you with important updates - so you can take your business to the top!

6 Ways to Drive Traffic to your E-commerce Website 

More website traffic (combined with quality content) means you’re more likely to convert those leads and increase your sales. However, getting consumers to your website can be a battle in itself. There are many different marketing strategies you can use to drive traffic to your website.

These strategies include content marketing, SEO, paid ad campaigns, web push notifications, social media marketing, and referral programs. This article covers how each of the methods will enhance your chances of success in driving traffic to your E-commerce website. It’s important to remember that not every strategy will work best for your business. It’s better to pick a few to start and see how it goes. Interested in learning more? Click the article linked above.

What’s Driving Google’s Title Tag Rewrites?

Why is Google rewriting title tags? In May, Google introduced a platform called Keras-based TF-Ranking which allowed for rapid prototyping, testing, and a rollout of new algorithms. It also allowed for rapid development, the distribution of Learning to Rank (LTR Models), and improvements of existing algorithms. This comes shortly after a series of updates to the People Also Ask (PAA) feature on Google. It’s likely that after Google retrieved the data from these interactions, they were able to better understand and judge the type of title tags searchers were actually clicking on and adjusted title tags accordingly.

This article covers more of the update, what it means, Google’s stance on title tags, advice on keywords in title tags, and more. Click above to read.

The Ultimate Guide to Instagram Analytics 

Over the past few years, Instagram has become a great platform for small to medium-sized businesses to grow on, especially with the increased importance of storytelling and engaging with your audience. If you’re just starting out, or not getting as much traffic as you hoped - taking a look at your Instagram analytics is a great place to start.

Instagram’s built-in analytics function is a fantastic way to understand who your target audience is, when they’re most active, and the kind of content they engage with the most. The metrics you decide to track will ultimately be based on your brand goals. This article provides an in-depth overview of the feature, how to use it, and best practices for tracking and implementing results. Click to learn more!

Branded vs. Non-Branded Traffic: What’s the Difference?

Branded vs Non-Branded traffic is important to distinguish between when it comes to search strategies, especially targeting & attribution.

Keyword research plays a large role in search marketing. There’s plenty of debate over whether branded keywords are worth bidding on. If your brand is not well known or has a generic name then it may be worthwhile. This is why it is important to do your research for specific branded terms. Brand Canibalisation and conflicts are also important to consider. If you’re spending money on ads you want to make sure you’re certain where your traffic’s coming from so your dollars aren’t wasted. Finally, attribution is important to consider as it allows you to pinpoint what is driving search performance.

This article does a great job at highlighting the difference between the two and providing useful tips for identifying and segmenting brand traffic.

Website Design vs Website SEO: Which Is More Important? 

Designing a website that flows well and generates conversion is difficult enough; it becomes even more so when SEO becomes involved. The creative and SEO teams have to collaborate effectively to generate the right balance between imagery and text.

On the SEO side, it’s important to consider factors such as keywords on-page, load time & bounce rates, and local SEO. Luckily there are ways to creatively incorporate these so that your website design doesn’t suffer in the process, such as: using strategically placed and aesthetically pleasing programming, incorporating animations & load and scroll, or embedding a customized Google My Business map.

Interested in learning more about incorporating website design and SEO strategies? Click the article linked above.

Wrapping Up

So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.

To do a quick review, we first reviewed six ways to drive traffic to your e-Commerce website. We then moved on to explore what’s driving Google’s title tag rewrites.

Next, we learned about Instagram Analytics and the importance of knowing your audience. We followed this with a discussion on the difference between branded vs non-branded traffic. Lastly, we dove into the world of website design and SEO, exploring the ways in which the two can world together to optimize your site.

Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!

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