Staying up to date with the latest internet marketing developments is a must when you run an online business. Every week we bring you the latest and relevant news to help you stay up on top of what you need to know.
Let’s see what we have for you in this week of digital marketing.
Many digital marketers have been anxiously awaiting the new iOS update due to buzz about it including privacy changes that will impact the effectiveness of online advertising. Unfortunately for digital marketers, it appears the buzz is true: iOS 14.5 will allow iPhone users to opt out from their online data being tracked.
Needless to say, it will interesting to see what advertisers do in the future to counteract this new level of user privacy.
Are you struggling to build your followers on Instagram? With so many brands posting on the platform every day, it can be difficult to grow your followers and convert them to loyal customers – but this is where Instagram Ads come in. This article from Search Engine Journal provides some steps you can take to make the most out of your Instagram Ads, and get your follower count increasing.
Influencer marketing allows brands to gain their audiences’ trust and connect with them. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective. However, with so many brands using influencer marketing, it’s important to know how to choose influencers that will help you achieve your specific goals. This article serves as a guide for finding the perfect influencer using native search options and social media analytics tools.
To have an effective influencer marketing campaign, brands must also have good knowledge of their audience demographics and online behaviour. Before signing up to work with an influencer, it is suggested to take a good look at their engagement and impressions rate. Studying the comments on the influencer’s posts is also a great way to understand how their audience interacts with them.
Facebook has announced that they will introduce cross-platform advertising with WhatsApp. With this new update, brands will be able to promote Facebook Ads within their WhatsApp business tool and connect back to their WhatsApp account.
Businesses will be able to select any product from the WhatsApp Business catalogue and convert them to Facebook Ads or Instagram Ads. This Ad will have a button that will link back to the WhatsApp business profile. This will help Ads have a wider reach as they will target Facebook audiences and then drive them back to WhatsApp for better engagement. However, there is a catch: this update will be effective only if your audience members use both the Facebook and WhatsApp apps.
Did you know that customers are more likely to stay loyal to your brand if you are proactive in giving them customer support on social media platforms?
This article from TechWyse will help you improve your customer support on social media for better customer satisfaction. Some tips include: being active on platforms where your target audience engages instead of focusing on each and every social media platform; being prompt in replying to messages; making use of chatbots and live chat software tools to deal with direct messages.
Click on the blog linked above to learn more!
Today we discussed the new Apple update, how to use Instagram Ads to build your social media following, and the importance of choosing the right influencers to work with your brand. We also learnt about Facebook’s new advertising crossover with WhatsApp, and some strategies to improve your brand’s customer support with social media.
We hope you enjoyed reading these updates, and we will see you next week! Until then, please stay up to date with our blogs on internet marketing.