Yahoo! and Google continues to be experiencing an increase in their search engine market share with 10.77% and 67.49% market share, respectively. Bing, on the other hand, experienced a small decrease and now standing at 10.67% market share. However, in comparison to 2014, Bing has lost nearly double their search engine market share. We saw several changes with Google and Bing this month. With Yahoo! releasing new features near the end of September, we may see a rise in their search engine market share next month. Source: Net Market Share
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Google’s local search results have changed and is currently showing 3 listings rather than 7. After rolling out the 3-pack local results in the Google search results, phone numbers and addresses were removed from the listing. However, a few days after the change, Google returned both phone numbers and addresses back into the result. It seems that Google is still making changes to their local search results.
This month, Microsoft launched Office 2016. With it comes a new feature called Smart Lookup, which will allow users to easily look for information, do fact-checks, and complete quick searches online. Smart Lookup is available for most programs in Office and will be providing Bing image results, web searches, and more. This will make it easier for users to do research and encourage more users to use Bing search.
Last month, Yahoo! released their new partnership option “Yahoo! Preferred Partner,” which will allow thousands of local businesses to have access to reach the right customers through Yahoo! Gemini. Near the end of September, Yahoo! released exciting news during Advertising week. They have unified all programmatic advertising technology under BrightRoll and will be releasing new features in Yahoo! Gemini. With richer targeting, greater reach, and more ways to engage users, Yahoo! may see an increase in their search market share in the following months.