Internet Marketing May 8th, 2015
Market Share between the major search engines has fluctuated the past few months. Since the decrease in February, Yahoo!, Google, and Bing have increased their market share. However, when compared to last year, Google’s search engine market share has decreased by 2.92%. Yahoo! and Bing, on the other hand, have an increase in their market share of 2.8% and 2.94% respectively. With the Yahoo! and Bing’s partnership, Google can expect more competition in the market. Statistics provided by Net Market Share.
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In April, Yahoo! and Bing renewed their partnership that began back in 2009. This new deal will only require Yahoo to have 51% of its traffic from the Bing ads marketplace. In their press release, both Yahoo! and Microsoft stated that this new update will allow Yahoo! to enhance the search experience on any platform to continue serving Bing ads and search results for a majority of its desktop search traffic.
Bing reached 20% search market share in the United States. With Yahoo! and Mozilla Firefox’s five year deal as the default search engine, more desktop computers are using Yahoo! as a search engine. Google Chrome and Firefox continues to one of the top three desktop browsers being used. Internet Explorer is the most popular search browser. However, with Internet Explorer removed, Bing may see an increase in their search engine market share with the launch of their next browser, Edge.
Cortana is the newly announced digital assistant for Windows 8.1 mobile devices. Microsoft has announced that this technology will also be implemented to Windows 10. In fact, Cortana will be powered by Bing Instant answers to provide answers to your questions, just like Siri and Google Now. Cortana is still being refined, but Windows 10 will be released July 2015.