Businesses in almost every industry use digital marketing to get themselves in front of as many potential clients as possible. As you might know, content marketing is one of the most efficient ways of doing just that: in simple terms, it helps you build a brand, attract the right audience, and educate them about your product. In business, creativity and effort always bring the best results, and content marketing is a great example of this.
Building a brand is important for businesses of all kinds, but how does one create a brand with creative content marketing?
Well, to start, there are multiple different methods of content marketing, including:
- Blogging on your own website
- Guest blogging on someone else’s website
- Using social media as a central platform and posting content there
- Sharing infographics
- Creating email campaigns for targeted audiences
- Start a Podcast
Here are 7 top content marketing tips you should know to ensure your content is as effective as possible.
1. Set Your Goals
Effective marketing goals clearly define your route to success. So, before you start creating content it’s important to finalize your goals. This saves a lot of time and effort and personalizes the experience for both you and your clients.
To make sure your efforts aren’t in vain, for every blog post, content template, or video you make, the final product should meet your standards and business goals. If it doesn’t, it’s time to go back to the drawing board and start again with that piece of content.
Once you have a clear idea of your goals and have created some excellent content, it’s possible to track your progress using Google analytics. Depending on what the data tells you, you can focus on recreating or repurposing successful content in the future. In addition, always check your leads and determine whether or not your target audience is finding your content useful.
2. Understand Your Customers
The only reason any business is successful is because of its customers. So, it’s important you understand who your customers (and target audience) are as, without them, your work is pointless. Take some time to understand their psychology, as well as their likes and dislikes. Get an idea of their needs and pain points, then develop your content around them. Your audience should be your main focus, so all your work should revolve around them – not the other way round!
In order to keep your focus on your clients, and to know exactly what they want, make it a priority to ask them questions and answer any questions they might have. In addition, be supportive and, no matter what, never make them wait.
3. Write and Publish the Right Content
Instead of building your content around selling a specific product or service, consider what makes your customers tick or what might pull their concentration. Then, target the content directly toward them. Try to tell your audience a story instead of mechanically selling something to them: people are always more interested in hearing a story over a blatant sales pitch.
Writing good content takes as much skill and care as growing an exotic plant. So, make it a priority to do research, concentrate on your goals, and write your content by combining emotion with knowledge.
4. Choose The Right Channel
Content is useless if the target audience doesn’t read it. Therefore, it’s essential to choose the right kind of platform for your content. Make sure that your target audience is active on that platform before publishing your content.
For example, Facebook might not be the right platform to publish content when you want to reach an academic audience. Instead, opt for LinkedIn, as its audience is much more academically and/or business-focused. On the other hand, if you are looking to attract a young audience, using a social media platform such as Snapchat or TikTok might be the best option. Before you choose your platform, make sure to do sufficient research to determine that your audience can be found there.
5. Don’t Just Sell to Your Audience – Educate Them!
If your audience doesn’t understand the product or service you are offering, it will be impossible to market it to them. So, use your content as a teaching opportunity! Informing before selling is an important factor of any marketing strategy.
Since it is unlikely that someone will read an entire blog post from start to finish, include the most essential points at the beginning of the content – whether it’s a blog post, video, or podcast – and concentrate on explaining them as clearly as you can.
Perhaps the most common misconception about content marketing is that by writing blog posts your business will mystically take off, with multitudes of enthusiastic clients instantly clamoring for your products or services. However, this is very unlikely to happen, and successful content marketers don’t only create good content, they also provide value for their audience members.
6. Include Clear and Effective CTAs
Adding effective Calls to Action (CTAs) within, and most importantly at the end of, your content is essential. This means that you are giving your audience an easy next move to make, so they don’t stray far from the wonderful service or product you have on offer. Examples of CTAs include “Learn more!” “Buy now” or “Call now!”
A good opportunity for a CTA could be when you want to send the reader to something explicitly available to purchase on your website. Another CTA could direct the reader to a contact page, an FAQ page, or a landing page with a newsletter sign up that involves entering their email address – the possibilities are truly endless!
7. Consistency Is Key
Consistently creating quality content on the proper channels can be tedious, but it is perhaps the most important factor of a successful content marketing strategy. When executed effectively, the positive results of this work ultimately exceed the amount of effort involved. Without a doubt, reliably producing content on your preferred channel(s) enables your business to get in front of the right people at the right time. It also inspires your audience to return to you for quality content time and time again. Additionally, it establishes you as a thought leader in your industry, and might cause other notable members of your industry to reach out to co-create content, so it’s truly a win-win situation!
The Benefits of Content Marketing
Content marketing is a powerful method to showcase your business without burning through cash on promotions. If you have a small promotional budget, but still want to reach your target audience, content marketing is a great way to do this.
Since content instructs and educates a target audience, it’s often a more persuasive form of marketing than ads or other types of paid promotions. On top of this, good content marketing positions you as an expert in your field, and this might even result in more sales.
Another great factor of content marketing is that it works for you nonstop, even when you’re not working on it. Although it’s important to occasionally check in to make sure that none of your content is out of date, content is generally an effective way to reach potential customers at any stage in the marketing funnel. In contrast to paid promotions, which stop functioning when you stop paying for them, excellent evergreen content keeps working for you long into the future.
With so much content being created all the time, it can be easy for marketers to feel competitive for their audience’s attention. So, it’s important to make sure that your content is as effective and exceptional as it can be. Indeed, it’s a better strategy to publish one high quality piece of content per week than five low quality pieces of content in the same amount of time; remember, consistency is key!
Although maintaining a high standard for your content can be difficult, it is truly the most important way to stand out from your competition and get your voice heard. However, be aware that creating extraordinary content requires a significant investment of time and energy, and that there are no alternate routes.
Since there are many possible routes you can go when creating content, figuring out where to begin can be overwhelming. To avoid this paralyzing overwhelm, start by testing a few low-stakes forms of content (maybe posting on social media or writing a few blog posts) to see how comfortable you are with the process. After that, see how your content does, re-analyze your goals, and start creating – the sky’s the limit!