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The "Smart Plan"

TechWyse specializes in building campaigns that deliver on 3 fronts:


Invariably, any company that wants to be a success online will need to employ all of the services that we recommend on this page.

We call it the SMART PLAN. It's about conversion; its about driving relevant traffic, and its about measuring everything against one common goal; Generating a lead or making a sale online.

Here is how we get started building and promoting your companies online backbone!


What the ‘SMART PLAN’ includes:

THE SMART PLAN CYCLE Planning and Developmemt Overview Internet Marketing Overview Measurement Overview

Sales Funnel Development:

The biggest thing you can do to improve the conversion rates of visitors that come to your website is to create a path that you want them to take once they get to your homepage. Creating this path is what we call 'Sales Funnel Development.' This service includes consultation, sales path identification and development of your 1,2 or 3 step sales funnel.» Read More

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Organic / Search Engine Optimization:

Considered one of the most cost effective methods to get your site traffic. Those companies that are ranked on the left side of search engines like Google, Yahoo! and MSN receive up to 95% of all searches completed today and also are perceived as the best in the industry by those that are searching. This service takes a plan, proven process, and patience, but is the most inexpensive method in bringing targeted visitors to your site. » Read More

Pay Per Click:

Pay Per Click marketing is an immediate, effective and targeted way to send traffic to your website. Where companies used to spend their money 20 years on the ‘Yellow Pages’ people are now putting the budget towards pay per click services. With PPC services you are able to focus your ads geographically, by time of day, and based upon what service people are searching for. While there are many Pay Per Click services that are available (and will work!) we always recommend going with Google Adwords to start. Once this has been proved out it is then easy to replicate over other paid search systems like Yahoo!, MSN and/or Facebook. » Read More

Ultimate Measurement Package

The TechWyse difference! What is the point of spending all that money to drive traffic to your website if you are not clear on the results you are getting?

By using the Ultimate Measurement Package, you are assigned a Campaign Analyst who is responsible for reporting to you the precise results for the money you are spending on all online and offline campaigns. They use a proprietary tool that we call ADLuge.

    About ADLuge

    ADLuge is an area that you can login and review all of the following:

  • Lead Management: Think SalesForce on steroids! Any contact form on your website or phone call that is made through our Phone Call Tracking service is automatically copied into our ADLuge lead management system. We capture the metrics and tell you where your leads are coming from and we provide you with a system to write follow up notes and follow the lead through the sales cycle!
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  • Reporting : Complete reporting of Search Engine Optimization rankings, Pay Per Click reports, and real time Google Analytics reporting.
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  • Cost Per Lead Reporting : using our sophisticated lead management system we then pull all of your leads by source, include management expenses and tell you your cost per lead!
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  • View Full Tour

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    Here are some of the areas your Campaign Analyst will cover with you in these monthly themed meetings:

  • Review of Cost Per Lead Analysis tip
  • Google Analytics trends tip
  • Pay Per Click & SEO Tune ups tip
  • Conversion Testing – Google Website Optimizer tip
Our Ultimate Measurement program has been built to educate and tell you where your money is spent and also to continue the cycle of continuous improvement. This is the TechWyse difference!

Call us today at 416-410-7090 or email us to get a complete demo of our SMART PLAN. If you want to get your internet marketing campaign done properly the SMART PLAN is the answer.
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