Winter is winding down (only one month left!), but the internet marketing world is busier than ever. Last week we saw the importance of social metrics taking shape in 2012; site link enhancements in Google AdWords; a great breakdown of …
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Internet Marketing
Search Engine Market Share Levels Out Last month’s blip on the radar that saw Baidu jump significantly seems to have levelled off with the Chinese search engine claiming 5.73% of overall search engine market share. Google regained its above 80% …
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Internet Marketing
As a Social Media Manager, a lot of people say to me: “My 12 year old daughter is on Facebook, why would I use it for my business?” Any experienced Social Media Manager can demonstrate that Facebook and Twitter are …
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Social Media Marketing
The world of internet marketing never slows down and that’s why we love it so much! Last week saw: how to utilize inbound marketing assets on paid channels; using Google+ for SEO; writing effective PPC ads; remembering; the golden age …
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Internet Marketing
I’ve written about Facebook precise interest targeting before – about how granular we can get by targeting our competitor’s customers, people who’ve liked certain brands even people who have mentioned specific topics in their status updates or comments. The ad …
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Social Media Marketing
Competition in PPC is heating up; a lot of people are seeing decreased impression share with their existing budgets. If you’re doing PPC let’s talk about this soon, if not let’s talk about doing PPC! Another exciting week of internet …
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Internet Marketing
If you have a Gmail account, you may have noticed an email or two about Google’s new privacy policy. I know, I know, ‘privacy policy’ screams boring and few people actually read them. Well we did, and in this blog …
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Search Engine Optimization
With the first month of 2012 coming to a close, we’re one month into another year of exciting internet marketing news! Last week brought us three ways local businesses can leverage PPC marketing; strategies for enhancing SEO for B2Bs; tips …
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Internet Marketing
Many Facebook marketers have noticed that bid prices tend to be lower when you direct your Facebook ad to a Fanpage. We have conducted our own experiment by creating the exact same ad with one key difference: one pointed to …
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Social Media Marketing
Are we really in the fourth week of January? Time flies when you’re working hard! Last week brought us some interesting web marketing news including: enhanced Google AdWords metrics; blog traffic strategies; Google penalizing sites with too many ads; key …
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Internet Marketing
Google Takes a Nose Dive and Drops Over 5.5% Google’s gradual ascent over the past 6 months was dealt a severe blow in December 2011 falling to 78.7% of desktop search engine market share. Yahoo! and Bing remained relatively steady …
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Internet Marketing
The Top 10 Benefits of Guest Blogging 1.) Get Relevant Backlinks That Boost Your SEO! If you’re in internet marketing, you know the value of a quality backlink. On our blog you get a follow link back to your blog, …
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Internet Marketing
2012 is in full-swing and we’re starting to see some interesting internet marketing stories. This week we saw some great examples of link bait; how to run a smart PPC campaign in a high stakes market; Twitter crying foul over …
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Internet Marketing
The 2012 IM trends landscape continues to look increasingly competitive. We’re no longer in the age of a few early adopters monopolizing the first page of Google. Now every, dentist, auto mechanic, flower shop etc. is online; not only online, …
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Internet Marketing