The internet is the world's largest advertising medium and Steve is fully immersed in it. He began working in social media in 2009 and has managed accounts for everything from major label recording artists to software development firms.
Attracting LinkedIn followers comes with challenges. Namely, LinkedIn Company Pages are not as popular as Facebook pages and company pages haven’t been around as long. But this doesn’t mean there aren’t ways to boost the number of followers your company …
Posted in Social Media Marketing
When trying to predict the future, it’s probably wise to look at the past. This year we saw Pinterest take off, we also saw a major redesign of LinkedIn, and Instagram was sold to Facebook for $1 Billion. We also …
Posted in Social Media Marketing
I’ll start by saying this: I’m not a PPC guru by any stretch. I have my Google AdWords Certification, but I do not manage pay per click campaigns on a daily basis; but when an old friend of mine approached …
Posted in Pay Per Click
I’ve written about Facebook’s Edgerank algorithm before; it’s responsible for determining which stories end up in your news feed. In the early days of Facebook everything made it into the news feed, much like Twitter. Today, Facebook has algorithms that …
Posted in Social Media Marketing
Google+ page verification is an awesome feature that helps both users and businesses. They help to filter spam and prevent identity theft. The downside is that Google+ verification is pretty much mandatory if you want to advertise on Google+, and …
Posted in Social Media Marketing
At one time or another most businesses will have to deal with someone defaming their company online… bad reviews, a scathing blog article, a nasty tweet or an angry Facebook comment. What could be worse? I’ll tell you what, someone …
Posted in Search Engine Optimization
Many of you may have noticed the addition of a new link on Google’s homepage (our apologies if it’s still not there when reading this). It’s Google+ Local a place to “discover places with the help of people you know. …
Posted in Search Engine Optimization
It was another busy week in the world of internet marketing. Here are five stories to keep you in the loop: how to get more bang for your buck with PPC; how Google makes your page load instantly; what PPC …
Posted in Internet Marketing
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