Google Website Optimizer allows users to test different versions of site content. This allows you to determine what will best attract website visitors and lead them to convert to an end goal. A/B Testing and Multivariate Testing are the type of tests that help measure this in Google Website Optimizer. Using A/B Testing, the variation [...]

Local Search Marketing services are for businesses using the internet to target local marketing niches in localized regions. Moreso than other marketing types, geo-targeted local search engine marketing may generate more ROI for local business.
Local search marketing for a business can help in three ways.

Increasing the online visibility where your geographic  target market is searching [...]

A little while ago, the major search engines announced a solution for internal duplication issue named “Rel=canonical”. Google has now gone a step further in fixing the internal duplication issue within a website to make their indexing intact. As part of the efforts, Google has announced one more solution for internal duplication issue called “Parameter [...]

Event tracking is a feature in Google Analytics to track different actions performed by visitors to your website. Why do we need event tracking? Many websites use Flash, Ajax, Video Players and other technologies to interact with visitors. The basic web analytics model of tracking page views doesn’t always capture these user analytics well.
How do [...]

Right from the early days of search engine optimization content duplication has been an identified issue with search engines like Google, Yahoo! and MSN. The task before every web master is to make sure all pages get indexed while not being affected by any duplication issue. A duplicate content penalty can be really damaging as [...]