Keywords are phrases that describe the essence of a topic in a given website. Keywords are used by website owners, to draw traffic to that particular website through search engines, by demonstrating to have content relevant for that search term. Keywords, are undoubtedly highly effective internet marketing tools, and are aimed at website visitors, who [...]

How to Word It Well
Be aware of your target audience, understanding who they are will help you to form ideas about how your PPC ad should be worded. After all, you would not like to pay for web visitors who would ultimately not buy and utilize your services. Be specific in your ad – if [...]

Google this month announced the roll-out of new analytics features, and also a further tweaked, more complete and leaner Google Analytics Tracking Code.
And in my opinion, the timing could not have been better!
The Google Analytics tool, though quite advanced (and free to boot!), is suited to measure the performance of websites with page paradigm in [...]

Content is one of the key components of any Search Engine Optimization (SEO) campaign. The weight is has with influencing search engines rankings (SERPS), should not be taken lightly.  Strategically written content, dense with keywords, tells the engine’s that there is relevant information on your site related to your keyword selection. Keywords and optimized content [...]

In the past whenever I have had to find a domain, I would close my eyes, and have to consider when I would have some time to visit GoDaddy and go through all the hassle of seeing if it was available, and then going through the verification to see who owned it.
You don’t have to [...]

Stretch out acronym RSS and like the windbag of an accordion it unfolds into Really Simple Syndication or Rich Site Summary. RSS may not be the centripetal force of the Internet Marketing rage but you very well can’t do without it.
With 7.3 billion pages added to World Wide Web everyday. It will do you world [...]

I don’t give a damn for a man that can only spell a word one way. ~Mark Twain
Have you heard lately the buzz of a new breed of professional called Web Analyst? I wish you did. It will deceptively sound like a normal conversation. You think you understood it all each word of the [...]

Internet Marketing and Internet PR are tools which assist organizations to develop relationships directly with consumers. Internet marketing campaigns offer organizations the ability to deliver targeted messages, to targeted audiences, at a fraction of big-budget advertising costs.
Successful internet marketers design campaigns that are interactive, generating a form of communication that is not about interrupting people [...]

Fall is here, the kids are back in school, and we are in the midst of a booming 4th quarter in the internet marketing world. September was a very busy month at TechWyse. So busy, in fact, that it has taken me until half way through this month to finalize our ‘September Wrap [...]

Ever wonder how important a website can be to a company? Since the internet gained widespread appeal in the mid 1990’s I have always found it interesting to see the how the corporate world treats its very own online persona. Usually if the ability to make money is in place you begin to notice corporations [...]