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Why A Website Redesign Is Important for Your Brand in 2020

Website Design December 18th, 2019

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Why a Website Redesign Is Important for Your Brand in 2020

Having a user-friendly and responsive website for your business is essential now, more than ever!

The reason?

People are doing research online and will always compare your website with competitors before they take action on your website. At this point, a brand new website is an essential element for your company as it will capture the first impression from these users. This could drive an abundance of sales if done rightly and cleverly.

Here are some of the top reasons why a website redesign is important in 2020.

The Design is Outdated

Many companies have to undergo the redesigning process for a different reason out of which the main is that it looks like an outdated website, content, etc.

Website Redesign process

Many companies undergo a redesigning process for different reasons, primarily because the website itself and content are outdated. If the design was created many years ago or a decade ago, your visitors will recognize this right away. Simultaneously, this will be harmful to your business especially when the visitor is choosing between many other websites.

Now, businesses prefer websites that are user-friendly, content-rich and more creative. It will give a feeling for website visitors that this company is following the latest trends and technologies; hence they will stick around and spend more time on your website. It will lead to more prospects and business opportunities in the near future.

It Doesn’t Have Responsive Web Design

Before technology evolved to be as good as it is now, it was easy for brands to maintain a desktop site. It was a time when we didn’t use mobile phones for ordering food, shopping, and connecting with friends or doing research.

user experience for website

Now, people can access your website online using mobile phones, tabs, laptops, and computers; they expect a consistent experience from this entire medium. If you don’t have a responsive website, you may lose potential consumers. If your website isn’t up-to-date with the latest standards, it could result in a considerable loss. That’s why it is crucial to maintain a website from which people can get a consistent experience. If your website is well maintained and responsive, visitors will show interest and spend more time on it.

Realignment of Your Website with Your Marketing Goals

As your company develops and grows, it is typical for your sales and marketing goals to evolve with the advancement of technology. With those goals, it can be a cumbersome task for you to keep your website in order; however, it is an essential asset for success in the digital age. You must make time to review your website every quarter to ensure that it is working towards your particular goals like leads, increasing your website traffic and more.

If not, then it’s high time for you to update your website.

Your Branding is Obsolete

Your brand needs to be up to scratch, just like your marketing goals. When you update your website, bear in mind that a rebrand is just not about the logos and colours. On your website, content plays a vital role in branding. Misleading or outdated branding ideas and strategies may imply to customers that your products or services are outdated. You need to ensure that your online presence is giving your website visitors a valuable experience. Rebranding needs a lot of attention and care from your side.

Your Website is Slow

Website page speed

Having a fast-loading website can be a challenge. If you think your website is slow, you should consider a new website. Your website visitors will drop off if they find that your website is slow. They will suddenly close your website and move to your competitor’s website.

If your site loads in 2.9 seconds, it is faster than approximately 50% of the websites.

If your site loads in 1.7 seconds, it is faster than approximately 75% of the websites.

If your site loads in 0.8 seconds, it is faster than approximately 94% of the websites from around the world.

A fast loading website is the bread and butter of any online business.

In today’s era, most website features a third-party tool that provides an ability to add new feature functionality to your website. If you are using an open-source CMS platform, like WordPress, you may face a slower loading time. While important tools like e-commerce plugins, exit intent pop up ads and scripts for social media feeds are popular, over time, these tools have become outdated and can harm the site more than do good. You need to find the right solution provider for maintaining a good website for your business.

Here are some questions that we suggest you ask yourself:

  • How do these third party plugins work?
  • Are these plugins causing my website to slow down?

You Don’t Have A Content-Rich Website

Content Strategy

Quality content is easy to understand; it arises curiosity to encourage the reader to digest more and delivers valuable content to users. Google also prefers a high-quality, content-rich website for better rankings. You need to make sure that your website has SEO rich content for a better ranking.

An Old Content Management System is Causing Problems

Running an outdated content management system on your website is a bad idea; experts say that this can put you in trouble. It can be a security risk and allow attackers easy access to servers and files on your hosting.

Having an updated and well-maintained content management system is highly recommended for your growing business. It will be good if your brand can maintain a custom made CMS system. You also have to ensure that your website (CMS) is optimized with the latest SEO technologies, which will later help you with your marketing efforts. A branding and development agency can help you with this further.

Missing Brand Positioning

Brand positioning is a marketing strategy that helps businesses to stand out from the crowd. Brand positioning will help customers instantly recognize your business and contact you for further business opportunities. One of the most important factors of a successful business is how well, and how many people know your brand. So you need to boost your brand’s reach.

Before you build a marketing strategy, you need to create a brand positioning strategy. An expert brand strategist can help you achieve your goal. You need to make sure that your business stands out from your competitors.

Missing UX Aspects on Your Website

You must improve your website’s UX (User Experience) aspects. Whether you’re planning on redesigning your website or developing a new one, you must understand how users are going to interact with your website. Good UX is very much crucial for any user-centric business. A simple to navigate site is the key to any successful online business. Make sure your website is convenient and straightforward.

For UX aspects, you can improve many things, for example, contact form optimization, improved placement position for each content fold and much more. A good and improved UX strategy can bring more value to your business website.

Final Thoughts

It does not matter whether you get the work done by hiring an agency or by hiring a freelancer to do work for you. For a brand new website, you will have to do a lot of research and homework as it’s your business. Time is precious, and many businesses find it difficult to spend enough time to make their brand stand out. Getting a team of experts to do your website and brand redesign is always the best idea.

Post By Frinley Paul (2 Posts)

Frinley Paul is an experienced and passionate creative strategist with a proven track record of working in the marketing and advertising industry for the past 16 years. He is the creative head of TechWyse.

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Frinley Paul is an experienced and passionate creative strategist with a proven track record of working in the marketing and advertising industry for the past 16 years. He is the creative head of TechWyse.
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Why A Website Redesign Is Important for Your Brand in 2020

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