5 Reasons Why Your Business Website Should Operate In WordPress

Why Your Business Website Should Operate In WordPress

All over the world, businesses big and small are opting to go with a WordPress website to contain and manage all the valuable information that helps to get their name out to the masses. Whether you hire a web design company that can take care of everything from the initial setup to a continual WordPress backup service or you decide to dive in and try your own hand at it, there are several reasons to choose a WordPress site over any other.

Why Your Business Website Should Operate In WordPress

Search Engine Optimized

Getting your website recognized by Google and other search engines is no simple task. It can take quite a while in some circumstances, but WordPress offers consistent and organized HTML coding that search engines favor and, therefore, rank higher. The attention you’ll get for constant, fresh content can only help your business beat out the competition.

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Cost-Effective and Customizable

WordPress gives users total control over the content management and look of their site. With so many themes and plugins to choose from, you can feel comfortable knowing your business will be represented just the way it should be. The template you choose will make a difference in the way you stack up to your competition since consumers generally lean towards sites that are easier to navigate and free of confusing clutter. In addition, WordPress offers many of these features completely free of charge.

Simple Social Sharing

While a website will remain the bulk of your company’s online presence, it really isn’t enough just to rely on that anymore since there are many other avenues that consumers are turning to, such as social media pages. WordPress makes it easy to link content up with your various social media accounts, which have become a valuable marketing tool with the ability to direct traffic right back to your main site after updating followers on the latest news.


During the setup of a WordPress site there are several ways for you or your web design company to strengthen its security throughout. Locking down permission files, securing wp-admin and customizing usernames, passwords and login attempts are all examples of how a secure site can be created in WordPress. The free updated versions that are offered to users are constantly providing improvements and added security as well, and as long as an effective and consistent WordPress backup serviceis implemented, you should have peace of mind that no data will be lost.

Universal Programming

Since WordPress is so commonly used around the world, it makes it a very uncomplicated process should you ever have to switch programmers for any reason. Most programmers are familiar with this CMS, and its ease of use will allow someone new to jump right in where your last developer left off. A customized site on another platform would most likely require starting again from the ground up.

In this day and age, you already know how important it is to have an online presence with a consumer-friendly website that is easily found with a simple Google search, but that doesn’t necessarily mean you have the know-how or desire to deal with the ins and outs of setting up a site and then doing all the maintenance to keep it fully efficient. This content management system has made things so much easier than they used to be, but if you’re still unsure where to start, a knowledgeable web design company can take the reins and get you up and running and also keep you operating smoothly with a WordPress backup service.

Post By Tiffany Olson (1 Posts)

Tiffany Olson works at Optimize Worldwide as Communications Manager. The team at Optimize Worldwide loves WordPress and prefer it over any other platform.


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  • avatar

    WordPress has emerged as as the leading platform for website creators. It is user friendly and makes setting up a website and posting articles very easy. The best part is that you can achieve any functionality that you want with the help of thousands of WordPress plugins that are available.
    WordPress is free to use and so are many of the basic plugins although you might have to pay for some of the advanced ones. It also makes sharing your articles to the social networks a single-click task.

  • avatar

    Hey Tiffany,
    Thanks for the article. I value WordPress because I’ve been using it for 3 years now and I wouldn’t change another host site. WordPress has proven to be user friendly when using the sharing option, and also for non-Wordpress users as they can comment without making an account. WordPress also gives you the option to self-host. Love WordPress!

  • avatar

    I really want to use wordpress , but I am having a hard time. I have been on blogger for years and it is easy. I think wordpress is more attractive but not as user friendly. I do not have a lot of followers on blogger so I do not think anybody would miss me if I switch to wordpress.

  • avatar
    Nicky Helmkamp 


    Hey Tiffany,
    Just wanted to let you know we enjoyed your article so much we featured it in our Monthly Resource Roundup http://blog.nexcess.net/2013/09/03/the-monthly-round-up-augusts-best-expressionengine-wordpress-and-magento-content/.

  • avatar

    WordPress is easy to use and customizable.Also search engines love WordPress as the code behind it is very clean and simple.That is why these are greatly demanded in every business website.

  • avatar


    WordPress is great for the everyday businesses.I’ll recommend to use wordpress to use for all business operations.

  • avatar


    WordPress is highly recommended for any type of business. It is user friendly. And these reasons mentioned here are valuable.

  • avatar
    Tiffany Olson 


    Ducktoes: Yes, personally and professionally, I’d recommend WordPress over a custom programmed website. Mostly due to it’s vast amount of plugins and integrations that can be quickly implemented. WordPress is also very SEO friendly, if configured properly, and offers an easy to use CMS for the not so tech savvy people who’d like to manage their websites.
    Custom websites are great if you want to tightly integrate your internal processes or have any proprietary systems. Custom developed websites also take much, much longer to develop, test, and can bring your Marketing campaigns to a halt.

  • avatar

    wordpress gives a friendly nature to the users.I’ll recommend to use wordpress to use for all business operations.

  • avatar

    Would you recommend WordPress over an entirely original site made by a web design company? I’ve been wondering that myself recently. I love WordPress, but it seems fairly limited in the grand scheme of things.

    • avatar
      Vanessa Copeland 


      WordPress is great for the everyday businesses. It’s easy for users (business owners) to update content on their own and if you have an experienced WordPress HTML programmer then the opportunities are endless.

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