In the late 1800’s successful businessman John Wanamaker famously stated that “Half the money I spend on advertising is wasted; The trouble is I don’t know which half!” If only Customer Relationship Management (CRM) tools existed back then.
Customer relationships are the backbone of any business. However, if we fast forward to the 21st century, many businesses still fall short of optimizing their marketing budget for the sole reason of not having the right data in front of them.
Being able to anticipate the needs of the customer, as well as nurturing your leads through the sales cycle, is what separates the best companies from the rest. The right tools can make it possible to open up another store location, set your budget paces, and dictate costs for services.
Having the right measurement program in your corner will not only save you time and money, but will also help you and your marketing team find new ways to advertise, spend, and even delegate.
TechWyse accomplishes this with their own, in-house proprietary CRM software called AdLuge. Developed by our Founder and President, DJ Kennedy, AdLuge has excelled for over 10 years in the digital marketing space and has helped our clients and other companies scale and grow to their full potential!
Behind the Magic
How does AdLuge achieve all of this? By breaking down the software into four categories and combining them into one, easy-to-use platform that’s easily viewable and integratable.
1.Capturing Visitors and Data
All companies should be using social media and other forms of content to promote their brand. AdLuge takes all your platforms (Facebook, Twitter, LinkedIn, Vimeo, for example) and segments the data to showcase which platforms are performing well and which might need some more attention.
2. Tools for Conversion
Ever fill out a ‘Contact Us’ form? Or maybe your business just sends the data via simple text. AdLuge breaks it all down for you and places the data accordingly. Whether you want to see how your 25-45 demographic is doing or which gender likes a particular ad more, AdLuge will respond accordingly to the questions you want answered most.
For growing businesses that are looking to scale, it can be tough to keep up with the demands of an expanding contact list. AdLuge makes it so you don’t have to sift through paper forms and count how many days it’s been since the lead has gotten in touch.
Finally, AdLuge also showcases your sales targets and projects whether or not your company will hit their goals or not.
3. Managing and Nurturing Leads
Ever wonder how a client found your company? What about the pages they visited before contacting you, or the content they viewed? AdLuge has developed lead scoring to present the pathways through which your business generated that lead.
For example, if you’re running a Sports Apparel business and your lead has requested more information on tennis products, you’ll be able to direct the lead to a tennis expert to nurture the lead and attempt to complete the sales cycle.
Ever heard of marketing automation? AdLuge allows your company and marketing team to constantly keep in touch with your customers by creating campaigns to let them know about upcoming deals, interesting online events or special products that are only available to your subscribers.
4. The Ultimate Measurement Tool
Having your ROI numbers broken down for you day-by-day, platform-by-platform, employee-by-employee is how your business will thrive.
Say you have a new product or service and want to see how the keywords are performing on your preferred search engine platforms. AdLuge takes real-time data to allow you to pivot on the fly and make the necessary changes to bring success to your business.
So, what are you waiting for?
This easily integrational system allows any sized business to add tools for conversion, measure the performance of your account managers and help solve John Wanamaker’s long-winded dilemma.
If you’re still not convinced check out the video below!
When you’re ready to add AdLuge, the best CRM tool out there, to your agency or business, contact TechWyse here!