Twitter Marketing Made Simple: A Step-by-Step Guide

Twitter marketing guide

With over 145 million active daily users, Twitter should be part of your marketing strategy. It is one of the most popular social media networks. But with more than 500 million tweets every day, you need to be strategic and intelligent to grab the attention of your audience.

You should always approach social media with an action plan, and Twitter is no different. Understanding how this social media platform works and how it fits into your overall social media strategy is key to success.

Where do you start when creating your Twitter marketing strategy? We will discuss the elements of a successful Twitter strategy.

Here we will discuss:

  1. Tips To Improve Your Twitter Followers
  2. How Businesses and Organizations can Leverage Twitter 
  3. Ways to Use Twitter to Generate Blog Content Ideas
  4. Easy Steps to Skyrocket Your Twitter Marketing

1. Tips To Improve Your Twitter Followers

How can you leverage Twitter to market your brand or business effectively? The answer is not simple, and it is undoubtedly much easier for some companies than for others. However, here are 3 general tips that will help you develop your organic subscribers and engage your community:

1. Identify what motivates your community

How do you effectively engage your followers? What kind of content do you share on Twitter? If you did, think about removing some of your followers to make your community relevant and engaged. Always share timely, relevant and informative content. Answer questions and respond to comments. You can also post links to other people's content. Keep in mind that if you share the type of content your audience loves, you will build a strong community and increase your credibility. If you're looking for a practical example, look no further than celebrities. For example, people are obsessed with Kim Kardashian. So what is Kim West doing on Twitter? She feeds this obsession by sharing the information that her followers want to consume. Obviously, celebrities will have many followers, so let's look at a non-celebrity example.

An excellent example that comes to mind is Earth Pics (@EarthPix). This person has racked up nearly 3.1 million followers on just over 3,000 tweets - and all they do is post impressive photos. Do you want to see awesome images from around the world? Of course you do, everyone does. Earth Pics has identified a motivator for humanity, and they give us what we want.

2. Don’t push so much

If I tried to explain Twitter to my grandmother, I would say that Twitter is nothing more than a digital cocktail. Everyone hangs out together, and the most exciting people will carry the conversation. So what are the rules for having fun at a cocktail party? It's pretty simple - don't be absorbed by yourself. Nobody wants to hear you talk about you all night.

Think about it. If you went to a cocktail party and spent the whole evening talking to people about your work, life, problems, successes, and failures, people will quickly disconnect (unless you are a celebrity or athlete). There must be a balance between speaking and listening. With that in mind, follow what we call the 2-1-1 rule.

For every two tweets you post about yourself or your business, be sure to retweet and reply to others at least once. This will ensure that your community will feel validated, and you will position yourself as someone who cares about others.

3. Use Twitter for research

Did you know that Twitter handles 1.6 billion search queries per day? That's right, and there is a reason why Twitter has become the most powerful platform for breaking news - information about everything and everyone is available in real-time.

Are you a real estate agent in Toronto? Well, search Twitter for real estate in Toronto and answer questions from everyone you see. What is that? Do you run a hockey school? Well, search by geography and find parents or children who represent your target market. You can literally reverse the engineering of the entire sales process.

So there you have it, three tips that will help you become a better citizen in Twitterverse. Identify why people would be interested in following you, give back to your community and use the search function to connect with your target audience.

2. How Business and Organizations can Leverage Twitter 

What you are about to read is critical to the health and growth of your business. It is about leveraging Twitter for your business or organization right now. We know you’ve probably heard it over and over, but for some reason, you are still sitting on the fence. Even if you are now a believer, you may have discovered some very frustrating aspects of marketing your business with Twitter. For the small part of the population that has actually figured out the groove for their business on Twitter, congratulations. For the majority of us, This will help you understand how a Twitter presence can complement your business.

How to Market Your Business Effectively on Twitter

Twitter is one of the best social media platforms for business marketing, hands down. It's faster, great for business, less CPU intensive, easier to use, no poke, no annoying chat, and just plain old #Kewl.

Connect with your audience for a longer period with these strategies that will spur conversation and tell a story over time.

  • Ask Question Using Twitter Polls

Encouraging your audience to share their thoughts, opinions, and views will increase engagements. Ask an open-ended question, or use Twitter polls. Invite your audience to interact with you by asking for relevant and timely questions. Ask questions to take advantage of the collective peculiarity of people interested in your space. Share the results with them or retweet the most interesting responses.

  • Use The Right #Hashtags

Whether you're posting content around an event or producing a series of profiling leaders in your industry, a hashtag can make it easier for your audience to follow the conversation. Creating a campaign hashtag links all of the related content and can help increase curiosity for the rest of the story.

Ritetag is a tool that will help you to identify the right hashtags to use.

  • Create Compelling Content

Think about how related content can help you find new stories. Which publications and which opinion leaders do you follow? Do your employees, customers or peers create powerful content? Look for opportunities to share content created by your audience. Sharing the content of others creates relationships and introduces another point of view.

  • Identify Influencers and Engage with Them

When you interact with influencers - you create the opportunity to gain more followers, engagement, and more traffic. If there is an influencer in your field, they already have the audience you are looking for!

Building good relationships can, therefore, bear fruit.

By using SocialBro, you can facilitate the process of finding these influencers.

3. Ways to Use Twitter to Generate Blog Content Ideas

Generating new ideas for blog posts that will grab your target audience and get a massive share is difficult, but it is far from impossible. Most importantly, uninterested followers will check out your competition. While the quality of content is always essential, quantity also plays a role. So the main question is, how can you come up with an endless supply of ideas for your content marketing plan while still being successful every time?

Here are a few methods that will help you to stay fresh with ideas for amazing blog posts.

Stay Fresh With Twitter

With nearly 400,000 million tweets published daily Twitter, there is an abundance of material that can inspire your next piece of content, no matter what your industry is. But how do you find exactly what you are looking for?

For fun, let's say we work for a candy company and are looking for our next blog idea. Here are some ways to do it:

  • Twitter Search

Like Google, Twitter can also be used for search. Yes, there is a huge difference between the two; however, you have the option of searching for user tweets by keywords and hashtags.

If you search for the words "best candy ever", you'll see results that include all of the keywords you enter, but in no specific order.

On the other hand, if you add a hashtag and remove the spaces, you will see results that have all of the keywords in the same order that you searched for.

When it comes to generating content ideas, it's up to you to read between the tweets. From the seven tweets above, here are the few ideas I found:

  • The Real Candy Crusher: A Game You Can Eat
  • The Best Candy in the World that you Can’t Have (About the candy you can’t buy in North America)
  • What Is the Most Popular Candy on Twitter
  • 5 Bedtime Snacks That Won’t Give You Nightmares
  • 10 Desserts Made With Twix

  • Find Out What’s Trending On Twitter

Not everything that trends on Twitter is related to your industry (in this case, the candy industry) or is it? There may not be a direct link between Twitterhood trends and candy, but that doesn't mean you can't make a connection.

Trendsmap will show you trends within your "Twitter", or in less creative terms, it will provide you with real-time trends sorted by location. It's a great way to stay relative and keep your content up to date. Better yet, what if you are writing a blog post for a business in another city or country? If you jump on Trendsmap, do a quick search to find out what people are talking about and orient your article to the latest trends.

  • Ask Your Audience

Why not ask your audience for content ideas. Here are some ways to ask:

  • "What do you want to read next?" Recipe for a sugar-free cupcake, low-calorie candy, or chocolate health benefits. Tweet us with your choice! ”
  • "Tell us what topics do you want us to cover in our blog. The best idea gets a 50 gift certificate!

There you have it! If you run out of creative content ideas, Twitter supports you! These are just a few ways to use Twitter to generate content topics. I know many other creative people use it differently. Let me know how you drag Twitter for content in the comments below.

4. Easy Steps to Skyrocket Your Twitter Marketing

So, you might be thinking, where do you start when creating your Twitter marketing strategy? It might feel that your perfectly crafted content isn't liked, isn't shared, and has links that have never been clicked.

The good news is, you don't have to feel that way anymore because here is a 5-step strategy that is guaranteed to:

  • Attract new people to your brand
  • Engage your followers
  • Generate interest and leads

Implement a Brand New Twitter Design

We’re sure you might have heard that "The first impression is the last impression." On Twitter, the first impression begins with the design of your Twitter page. If people don't like the presentation of what your brand has to offer, they may not follow or engage with your brand. Here are some quick tips to help you implement a whole new Twitter design:

  • Use the correct dimensions (Profile image: 200 x 200 px. Header Image: 1500 x 500 px.)
  • Write a bio that appeals to the interests of your desired followers
  • Pin a relevant tweet at the top of your profile page
  • Incorporate real people in your profile picture or header
  • Create quick designs with a free photo editing and design software, such as PicMonkey or Canva.

Follow the Right People

When you are a small business with a little advertising budget, it is difficult to generate followers. One foolproof way to generate more followers on a consistent basis is to follow the right people. However, the people you follow need to be tailored to the type of audience you are targeting. Consider following leaders and influencers in your industry.

Post Visual Content

Tweets with images get 2x higher engagement, and that should increase further because people are always drawn to things that are visually appealing. If you want to maximize engagement and capture more attention, use captivating visuals in your images. Here are a few tips:

  • Use correct dimensions (440 x 220 px)
  • Tweet with hashtags to reach more people
  • Create unique images

Join the Conversation

The beauty of Twitter is that it is completely public. Brands have the opportunity to interact directly with people without having to earn their “likes” or “follow” them first. Here's how your brand can join the conversation:

  • Use advanced Twitter search to find tweets related to your business
  • Reply to these tweets with a relevant message
  • Try to add value to each individual you engage with

Leverage Twitter Advertising

Finally, to make your Twitter marketing efforts a complete success, take advantage of Twitter advertising. It is relatively growing in the social media advertising market and extremely inexpensive. Here are some great tips to follow:

  • Promote posts that get high engagement
  • Use “Twitter Cards” to drive traffic directly to your website
  • Target brand followers in your industry (such as competitors)
  • Target keywords that a potential customer could tweet

When you offer a new product or promotion, advertising on Twitter is a quick way to get engagement and fast conversions.


In all, listen, respond and connect with your followers on Twitter. Provide valuable information, insights and services, as this will have a significant impact on your brand. It is clear that the use of social networks like Twitter to market your brand has advantages. You may want to implement a strategy to attract targeted audiences to your website. Whatever your goals, strong Twitter marketing could pay off big time.

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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