X
Do you want actionable Internet Marketing advice delivered right to your inbox?
Sign up for our Newsletter
Daily    Weekly
Please select captcha
The TechWyse ‘Rise To The Top’ Blog!

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

The Complete Facebook Image Sizes and Ad Dimensions Cheat Sheet (2022)

Social Media Marketing March 31st, 2022

By

The Complete Facebook Image Sizes and Ad Dimensions Cheat Sheet (2022)

Whether you are creating Facebook ads, posting stories, or posts for your news feed; you want them to pop and look as awesome as you intended them to be. To achieve this, you need to know the correct dimensions to use.

Those ideal dimensions can change often, making it a bit frustrating to stay on top of them. For example, you take the time to create a nice banner for your Facebook page, and then a few months later it looks off because the new dimensions crop the image.

When you search for the right dimensions, it may be hard to know if you are looking at the newest requirements. It can also be exhausting to search through endless Facebook help pages.

To alleviate those problems, we’ve updated our comprehensive “Facebook Image Sizes and Ad Dimensions Cheat Sheet” for 2022. You don’t have to go searching for the answers every time you need the latest dimension requirements. Photos, GIFs, Video, and Story dimensions are all right here.

Why do Facebook image size and Ad dimension matter?

The importance of images has been discussed. However, what about the image sizes and dimensions?

Images on Facebook are different sizes, depending on your profile picture, cover photo, or ad. An image that is too small will get resized to the point of being pixelated and distorted, which will reflect negatively on your brand. As one of the first things a visitor or potential prospect sees, a cover photo of the right size is critical to any business. The size and dimensions of images are important for a few reasons:

  • Using the correct size for your Facebook profile can avoid blurry, distorted, and stretched images.
  • Your Ads will look better and stand out if you use the proper image size!
  • Accurate image sizes improve Ad placement and targeting across multiple platforms.
  • Can increase engagement for the events created on Facebook.

Facebook’s 20% Rule

Is your Facebook Ad getting disapproved or performing poorly? It could very well be a result of Facebook’s scoring system for Ads.

Previously, posts were disapproved due to Facebook’s 20% text rule, but now this has changed. Facebook has removed the rule, giving advertisers more flexibility with text, but this does not guarantee that your text-heavy ads will perform.

Facebook encourages advertisers to continue best practices and our handy tool can help ensure that your ads meet Facebook’s text policy guidelines!

New Facebook Ad Policy:

The new ad policy allows advertisers to promote their posts even if the text limit crosses the 20% rule.

However, this doesn’t mean that text-heavy images will perform well. Facebook still encourages advertisers to abide by the 20% text rule.

Facebook says that images with 20% or less text will generally perform better.

Facebook used to have a text overlay tool in which you could upload the image to check if the ad met the specified guidelines and if it was qualified enough to run. This tool has been removed after the recent change.

But don’t worry! Our Facebook text overlay tool is still available here to help your social media marketing team maintain ad quality.

Facebook Image Sizes and Dimensions for 2022

Facebook image sizes for profile photos

It is through your profile photos that people recognize you and your brand, so choose your profile photo wisely. In the case of a business profile, it is suggested to keep your profile photo very professional.

170 x 170 pixels (recommended)

Facebook profile photo size displays at 170 x 170 pixels on desktop.

and displays at 128 x 128 pixels on mobile devices.

To upload a new profile photo follow these steps.

A profile picture is always square but will be in a circular shape in ads and posts, but will remain the same square shape when people visit your page.

Tips for a good profile photo

  • If you want to highlight your face, make sure you get a good headshot.
  • Don’t hide your face.
  • It will be easy for your customers to search for you on different social media pages if you keep the same profile photo everywhere.
  • Don’t use a group photo as your profile photo, it should be only you on the profile photo.

Facebook image sizes for cover photos

One of the first things people will notice when they come to your Facebook Page will be your Facebook cover photo. Ensure you use the correct size to avoid any cropping out.

851 x 315 pixels (recommended)

Displays at 820 x 312 pixels on desktop.

Displays at 640 x 360 pixels on mobile devices.

Minimum size: 400 x 150 pixels

Ideal file size: Less than 100KB

Also note that your Facebook cover photo will only appear on your profile timeline.

Useful Tips while uploading cover photos on Facebook

  • For the fastest loading times, use the recommended pixel sizes.
  • PNG files are best for profile pictures and cover photos with logos or text.
  • Once you have uploaded your cover photo, don’t drag it to reposition.
  • Draw your customer’s attention to the action buttons on the bottom right.
  • Keep mobile users in mind while selecting your cover photo.

Facebook image sizes for posts and timeline photos

These images are shared both on your timeline and in most of your followers’ news feeds.

While sharing posts on Facebook it is important to ensure that you are using the right size, if you want to discourage people from scrolling right past your content.

1200 x 630 pixels (Recommended)

Minimum size: 600 x 315 pixels

Facebook automatically resizes and formats your photos when uploaded for the timeline to be 500 pixels wide and fit the 1.91:1 aspect ratio.

Useful Tips:

Use 1200 x 1200 (1:1 ratio) images if you use 2-10 images for a carousel display.

Avoid pixelation or slow load times by using the recommended sizes.

Facebook Shared Link Photo Dimensions

When you share a link to Facebook, Facebook will show an image in the link preview.

The size of the image file must not exceed 8 MB. Use images that are at least 1200 x 630 pixels for the best display on high-resolution devices. At the minimum, you should use images that are 600 x 315 pixels to display link page posts with larger images.

Useful Tips:

Creating attractive Facebook link images and optimizing them for clicks will generate more attention and drive more traffic.

Facebook image sizes for event cover photos

One easy way to connect with your audience is through an event. You need to use the correct dimensions for your Facebook event photo to stand out and be memorable to invitees.

Facebook event cover photo size is 1200 x 628

Facebook image sizes for panorama or 360 photos

Using Facebook’s 360 photos you can experience the view of a photo from every angle including above, below, behind, and next to you.

It improves your audience’s viewing experience while making it increasingly real.

Learn more about Facebook 360 photos here

Minimum image size: Facebook says it should be “30,000 pixels in any dimension, and less than 135,000,000 pixels in total size.”

Aspect ratio: 2:1

Useful Tips:

Facebook will automatically recognize and process these images based on “camera-specific metadata generated by 360-ready devices.”

JPEGs images can be up to 45 MB or 60 MB for PNGs.

Facebook recommends using JPEGs for 360-degree photos that are bigger than 30 MB.

Facebook image sizes for Facebook Stories

A terrific way to connect with your audience and share content can be through Facebook Stories. Facebook Stories are short user-generated content that disappears after 24 hours. Facebook Stories offer a way to promote original content and can be used by businesses to show content that their audience wants to see.

1080 x 1920 pixels (recommended)

Maximum video length: 120 seconds

Maximum video file size: 4GB

Useful Tips:

The aspect ratio for Facebook Stories is 9:16, which covers the full screen of a smartphone.

Don’t use an image smaller than 500 pixels in width.

For Stories with text, it’s best to leave 14% of the top and bottom text-free. (That’s 250 pixels.) This will ensure that if you have important text or a CTA, it won’t be covered by your brand’s profile photo or buttons.

Image-to-text: 5:1 — If your Facebook Story has text overlay text, keep it less than 20% of the image size to optimize it for the Story’s audience potential.

Instagram Image Sizes

  • Instagram Ad Size (single image or carousel): 1080 x 1080 px
  • Instagram Post Size: 1080 x 1080 px (1:1 ratio)
  • Instagram Profile Photo Size: 360 x 360 px
  • Instagram Landscape Photo Size: 1080 x 608 px (1.91:1 ratio)
  • Instagram Portrait Size: 1080 x 1350 px (4:5 ratio)
  • Instagram Story Size: 1080 x 1920 px (9:16 ratio)
  • IGTV Cover Photo Size: 420 x 654 (1:1.55 ratio)

Facebook for Advertisers
Facebook Ads Sizes and Dimensions for 2022

If you’re thinking of advertising your products on Facebook, you will undoubtedly face stiff competition given the fact that there are many small businesses like you who want to get their products noticed. But, don’t worry, you can make your ads stand out from the competition by planning your ads to the optimum sizes and meeting all of Facebook’s specifications.

Here we have grouped all the Facebook Ads sizes and dimensions that will make your job easier!

1. Facebook Feed Ads Sizes

The most popular space to advertise your product can be a user’s news feed and you have an option of image ads and video ads

1.1 Facebook Feed Image Ads Sizes

Facebook image ads are simple ads that will help you promote your promote using images

Design Recommendations

File Type: JPG or PNG

Ratio: 1.91:1 to 1:1

Resolution: At least 1080 x 1080 pixels

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Description: 30 characters

Technical Requirements

Maximum File Size: 30MB

Minimum Width: 600 pixels

Minimum Height: 600 pixels

Aspect Ratio Tolerance: 3%

1.2 Facebook Feed Video Ads Sizes

Facebook Feed Video Ads are very similar to Facebook Feed Image Ads, instead of a still image. you will use a video in place of a still image.

Design Recommendations

File Type: MP4, MOV, or GIF

Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)

Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+

Resolution: At least 1080 x 1080 pixels

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Description: 30 characters

Technical Requirements

Video Duration: 1 second to 241 minutes

Maximum File Size: 4GB

Minimum Width: 120 pixels

Minimum Height: 120 pixels

2. Facebook Carousel Ads

A carousel ad uses up to 10 images or videos to showcase your product or service. Carousel ads can comprise a mix of still images and videos.

Design Recommendations

Image File Type: JPG or PNG

Video File Type: MP4, MOV or GIF

Ratio: 1:1

Resolution: At least 1080 x 1080 pixels

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Description: 20 characters

Landing Page URL: Required

Technical Requirements

Number of Carousel Cards: 2 to 10

Image Maximum File Size: 30MB

Video Maximum File Size: 4GB

Video Duration: 1 second to 240 minutes

Aspect Ratio Tolerance: 3%

3. Facebook Collection Ads

The Facebook News Feed collection format makes it easy to find, browse, and purchase products and services from your mobile device in a visual and immersive way.

A collection ad in the Facebook news feed contains a cover photo or video followed by three product images.

Design Recommendations

The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience.

Image Type: JPG or PNG

Video File Type: MP4, MOV or GIF

Ratio: 1:1

Resolution: At least 1080 x 1080 pixels

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Landing Page URL: Required

Technical Requirements

Instant Experience: Required

Image Maximum File Size: 30MB

Video Maximum File Size: 4GB

4. Facebook Right Column Ads

Facebook Right Column ads are the ads that commonly appear in the right-hand column of Facebook pages. They are a desktop-only format.

Text RecommendationsHeadline: 40 charactersTechnical RequirementsMinimum Width: 254 pixelsMinimum Height: 133 pixels

Design Recommendations

File Type: JPG or PNG

Ratio: 1:1

Resolution: At least 1080 x 1080 pixels

Due to the small image size, we recommend not adding text on images.

5. Facebook Instant Articles Ads

Facebook Instant Articles is a mobile-optimized format that allows advertisers to circulate fast-loading interactive articles to the Facebook app.

Design Recommendations

File Type: JPG or PNG

Ratio: 1.91:1 to 1:1

Resolution: At least 1080 x 1080 pixels

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Description: 30 characters

Technical Requirements

Maximum File Size: 30MB

6. Facebook Marketplace Ads

Through Facebook Marketplace Ads, anyone can now show or list a product publicly on the Marketplace and connect instantly with potential customers of their area.

Design Recommendations

File Type: JPG or PNG

Ratio: 1:1

Resolution: At least 1080 x 1080 pixels

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Description: 30 characters

Technical Requirements

Maximum File Size: 30MB

7. Facebook Stories Ads

Using Facebook Stories ads you can now have ads in your stories and this is an excellent way to grab your customer’s attention?

These fullscreen vertical ads appear to the viewers between organic Facebook Stories.

Design Recommendations

File Type: JPG or PNG

Ratio: 9:16

Resolution: At least 1080 x 1080 pixels

Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the call-to-action.

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Technical Requirements

Maximum File Size: 30 MB

Minimum Width: 500 pixels

Aspect Ratio Tolerance: 1%

8. Facebook Search Results Ads

Many are searching on Facebook, and this is an opportunity for advertisers to reach and connect with audiences. Ads using search ad placement are placed on the Facebook search result and Marketplace search.

Design Recommendations

File Type: JPG or PNG

Ratio: 1.91:1 to 1:1

Resolution: At least 1080 x 1080 pixels

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Description: 30 characters

Technical Requirements

Maximum File Size: 30MB

Minimum Width: 600 pixels

Minimum Height: 600 pixels

Aspect Ratio Tolerance: 3%

9. Facebook Sponsored Message Ads

Sponsored message ads on Facebook let you send offers, promotions, and updates directly to the people who your business talks with on Messenger.

Design Recommendations

File Type: JPG or PNG

Ratio: 1.91:1

Resolution: At least 1080 x 1080

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Description: 30 characters

Technical Requirements

Maximum File Size: 30MB

10. Messenger Inbox Ads

Messenger Inbox is where people receive private and group messages from others on Facebook and Instagram. Ads in Messenger Inbox appear between conversations.

Design Recommendations

File Type: JPG or PNG

Ratio: 1:1

Resolution: At least 1080 x 1080

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Technical Requirements

Maximum File Size: 30MB

Minimum Width: 254 pixels

Minimum Height: 133 pixels

11. Facebook In-Stream Video

Facebook in-stream video ads permit advertisers to place ads in video content. This helps offer advertisers opportunities to show the content of longer view durations and get complex messages conveyed to the audience.

Design Recommendations

File Type: JPG or PNG

Ratio: 1.91:1 to 1:1

Resolution: At least 1080 x 1080 pixels

Due to the small image size, we recommend not adding text on images.

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Description: 30 characters

Technical Requirements

Maximum File Size: 30MB

Minimum Width: 600 pixels

Minimum Height: 600 pixels

Aspect Ratio Tolerance: 3%

12. Instagram Feed

With Instagram ads, businesses can drive awareness and increase their customer base through visuals.

Design Recommendations

Image File Type: JPG or PNG

Ratio: 1:1

Resolution: At least 1080 x 1080 pixels

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Maximum Number of Hashtags: 30

Technical Requirements

Maximum File Size: 30MB

Minimum Width: 500 pixels

Minimum Aspect Ratio: 400 x 500

Maximum Aspect Ratio: 191 x 100

Aspect Ratio Tolerance: 1%

Facebook Image Sizes and Ad Dimensions Infographics 2022

Our team at TechWyse has created these infographics where we will cover the UP-TO-DATE image sizes and dimensions for Facebook.

Let’s dive in!

Infographics will come here

Have any suggestions or tips for marketing on Facebook using visual content? Feel free to share in the comments below!

The Complete Facebook Image Sizes and Ad Dimensions Cheatsheet (2021)

Post By Shruti Bose (38 Posts)

Shruti V. Bose works as a content marketer at TechWyse, an SEO agency in Canada. After hours, you can find her experimenting with a new recipe in her kitchen, exploring a new corner, or watching Netflix.

Website: →

Connect

avatar
Shruti V. Bose works as a content marketer at TechWyse, an SEO agency in Canada. After hours, you can find her experimenting with a new recipe in her kitchen, exploring a new corner, or watching Netflix.
Post a Comment
Send me SEO tips!

73 Comments

Archives

2022
Daily    Weekly
x

Like us on Facebook

TechWyse Internet Marketing

The Complete Facebook Image Sizes and Ad Dimensions Cheat Sheet (2022)

Read time: 10 min