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Facebook Text Overlay Tool For Advertisers

Does your photo meet Facebook policy guidelines?

Are your promoted posts being disapproved or performing poorly? It could very well be a result of Facebook’s scoring system for ads.

Previously, posts were disapproved due to Facebook’s 20% text rule, but this has changed. Facebook has removed the rule, giving advertisers more flexibility with text, but this does not guarantee that text-heavy ads will perform. Facebook encourages advertisers to continue following best practices.

Our handy tool can help ensure that your ads meet Facebook’s text policy guidelines!

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Facebook Ad Policy

The latest update on Facebook’s ad policy waives the 20% text limit on ad images. Facebook continually strives to improve the quality of the ads that appear on its platform and update its ad policy to maximize value for people and businesses.

The new ad policy allows advertisers to promote their posts even if the text limit crosses the 20% rule.

However, this doesn’t mean that text-heavy images will perform well. Facebook still encourages advertisers to abide by the 20% text rule. Facebook says that images with 20% or less text will generally perform better.

Facebook has removed its image text overlay tool, which was available on their website. But don’t worry! Our Facebook text overlay tool is still available here to help your social media marketing team maintain ad quality.

According to Facebook’s Previous 20% Text Rule:

Ads and sponsored stories in the Facebook Newsfeed may not include images comprising more than 20% text. Text in product shots does not count towards the 20% limit for an image.

Facebook has removed its image text overlay tool, which was available on their website. But don’t worry! Our Facebook text overlay tool is still available here to help your social media marketing team maintain ad quality.

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