Newsflash; you don’t own your social media platforms. Audiences that you have amassed on your YouTube, Instagram or TikTok are not owned by you, which means that they can be taken away at the drop of a hat. And if you’re a brand or business that relies on social media as part of your online marketing efforts, that’s a really scary thought. We’ve all heard the stories, someone’s Instagram account gets shut down when they’ve reached 100 000 followers or their YouTube that has a million subscribers is suddenly gone.
While we’d like to be able to assure you this won’t ever happen to you, the unfortunate reality is that very well could happen one day. When relying on platforms we don’t own, such as Instagram, there will always certain elements entirely beyond our control. So then you might be asking; what are you supposed to do that about?
The solution? Turn your loyal Instagram followers into an email list.
An email list is completely owned by you and is a list of email addresses of all of your followers. By obtaining this list of email addresses and keeping in contact with them via email, you are providing yourself with a huge safety net so that if anything ever happens to your other platforms, you know that you still have a viable way to contact all of your loyal subscribers.
However, simply having a large number of Instagram followers does not necessarily translate into a large number of email subscribers. Getting your Instagram followers to sign up for your email list takes some effort, but it’s well worth your effort.
In this blog post, we will discuss five proven methods to help you do just that.
1. Promote a lead magnet
A lead magnet is the easiest way to take someone from a follower on Instagram to your email list, because it shows immense value straightaway. A lead magnet is also known as a downloadable freebie and opt-in bribe to subscribe. To action your lead magnet, promote it once a week on your stories, and posts, and ensure you’re discussing it every single week.
This will likely get your fans from your Instagram following into that list!
2. Link a landing page to your IG bio
Create a landing page rather than using a single link, linktree or website in your Instagram bio to actually drive people into email lists. You want to make sure there’s a prominent form for sign ups and it’s an easy opt-in page to get people to subscribe to your newsletter.
3. Run a competition to collect email addresses
Competitions work really well for product or service-based businesses and you may want to collaborate with a few different businesses to build a bit bigger prize pool. I would highly recommend having a prize pool of around $500 worth of products or services rather than using mechanics like, “like this post, follow this account, tag a friend.”
4. Use Instagram stories stickers
Use Instagram stories stickers to make it really easy for people to subscribe, even if that means a bit more backend work for you. You can use Instagram story stickers like polls and question boxes and get your audience to give you their email addresses.
For example, you’ve got a new product launching and you want to let your subscribers know first before your Instagram account, then you could create a story using a question box to say drop your email below. To take it one step further, you can now add a clickable link to your story post, which will take your audience directly to a specific page.
5. Use an IG chatbot
A chatbot is an automated conversation bot that is embedded into Instagram. So when talking to a chatbot, you’re having a conversation not with an actual human but with a computer. We can use chatbots such as Manychat, and Instachamp to acquire new leads without being online 24/7.
The idea is when a user sends a DM, the chatbot will automatically have a sequenced conversation, and within the conversation, there will be a way for the user to input their email address.
Final Thoughts: Turning Your Insta Following into Email Subscribers
Turning your Instagram followers into email subscribers is an important step in building a successful online business and ensuring issues with your social media accounts won’t hinder you. Email allows you to connect directly with your audience, send targeted and personalized messages, and build relationships over time. With the right strategies, you can take your Instagram following and turn them into a valuable email list.
Remember, the key to success is to find the strategies that work best for your audience and to consistently implement them. The more you connect with your followers and provide them with great content and experiences, the more likely they are to become email subscribers.
In the end, turning your Instagram followers into email subscribers is about building relationships and providing value. By implementing the strategies discussed in this blog post, you can grow your email list, connect with your audience, and build a successful online business.
This will not only help you strengthen your relationship with your audience but also drive more sales and growth for your business.