Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!
Social Media Marketing April 5th, 2012
We’ve written about how to get more Facebook fans before, but this is social media marketing and things change quickly! In this blog I’m going to show how to drive Likes to your Fanpage (offline Like building strategies will be covered in another blog in the near future). With Facebook’s new timeline, now mandatory for brands social media marketers are left with a whole slew of new ways to drive engagement to their fanpages.
Also on TechWyse:
One of the new and exciting ways to drive people to your Facebook Fanpage is importing contact lists from email, LinkedIn and other sources. To do this go to your Fanpage and open the Admin Panel on the top of the page (it should be open by default). Click “Invite Email Contacts”
UPDATE: this feature will only work for pages with less than 5000 fans. Please see this page for more info: https://www.facebook.com/help/212291088790957/
Please feel free to try the other tips mentioned in this blog post.
Note: you will only be able to use invite contacts if you have fewer than 5000 Likes.
Here you’ll be able to invite your Windows Live Hotmail contacts, Yahoo! contacts and Skype contacts. There is also a section called “Other email service” where you’ll be given instructions on how to invite your email contacts such as those from Outlook!
You can also invite your friends. So if you have multiple admins you’ll be able to invite all of their friends.
One of the really cool features of this is the ability to invite your LinkedIn contacts to Facebook, here’s how to do this:
1.) Sign into LinkedIn
2.) Visit the Address book export page
3.) Select “Microsoft Outlook (.CSV file)” and click “Export”
4.) Save and name the file
5.) Go back to your Facebook Fanpage click “Build Audience” and “Invite Email Contacts.” Then follow these simple steps:
Congrats! You’re well on your way to getting your friends and contacts liking your Facebook page, but before you go ahead and invite your contacts I have one important tip.
Facebook does not allow you to customize the email you send out to your contacts, but it does include a fairly sizable image of your square profile picture. So when you go to send out your “Like my page” email, you may want to consider uploading a new profile photo temporarily. Make the profile photo say something like: “Like Us to enter our contest!” or “Like our Page for Free Giveaways,” etc.
NOTE: To make sure your email was sent, try adding your own email address to the CSV.
With the new timeline, Facebook introduced the idea of the pinned post which is a post from you that is pinned to the top of page and will not be bumped down by subsequent posts. Your pinned post must be uploaded by you.
Let’s say you have a video that talks about your contest or a great you have a really great image with prize pictures and contest info. You can pin those posts and increase the visibility of your contest. The size of your photos should be 404x404px in order to display the full image without having to expand the view.
Custom apps or tabs have changed quite a bit with the new timeline, they are wider (810px) and existing on a separate page basically housed within Facebook. One of the drawbacks of these pages is that they can no longer be made the default when someone lands on your facebook domain e.g. facebook.com/yourbrandname. They can still be used as the default page for Facebook ads and when you place a Facebook button on your website you can always make that URL point to your app.
You can still create a fangate that will allow users to get a special offer once the page is Liked. See this example (the TechWyse 2012 eBook) in action. These take some coding and design know-how to get exactly what you want, but if you’re not picky and just want a quick page then I recommend trying Pagemodo.
There you have it. As mentioned earlier in this post I will be talking about offline strategies for Like building in an upcoming blog. I will also discuss how Facebook advertising can help you build your fanbase. As some of you may be thinking, Likes are not the be all and end all of social media success. I look forward to sharing my new discoveries about timeline with you; until then, begin building up your fanbase with these tips!