Search Engine Optimization September 21st, 2019
Before we move to the SEO tools, let us begin with a caveat. Search engine optimization is still evolving. What was relevant and worked five years ago does not have any impact today. In fact, what works today may not work forever.
Google and the likes of Bing or Yahoo are constantly changing the rules of the game. It is crucial for search engines to change with time and overcome the challenges put forth by black hat practitioners.
The objective of search engines is simple. They want the most relevant search results to be displayed. For that, they would keep changing the rules of the game as many times as needed. For us lesser mortals, we need to conform to those changes.
You will need a host of SEO tools to get your website ranked higher than it is today. Here are some SEO tools that you should be using in 2019. For convenience, we are listing the top ten tools and then we shall highlight which tools are best for what specific purpose.
We all know that the primary utilities of SEO tools are categorized as; keyword research, link building, competitive analysis, reporting, and tracking. Finally, we assess the quality of help and support.
The primary utilities of SEO tools are categorized as keyword research, link building, competitive analysis, reporting, tracking, and finally, we assess the quality of help and support.
First, let’s take a look at all the top tools in each of these categories:
For keyword research, the best SEO tools are
For link building, the best SEO tools are
For competitive analysis, the best SEO tools are
For reporting and tracking, the best SEO tools are Cognitive SEO, Advances Web Ranking and Moz.
In regards to helping and support, the best SEO tools are Web CEO Online, SEMrush, UpCity, Advanced Web Ranking and Moz.
What makes them a great tool? Read onto the next section!
It’s time to prepare yourself for the new challenges that algorithm updates will bring. Here are my top 10 SEO tools for 2019.
This tool needs no introduction. Google Analytics is the obvious choice for almost everyone when it comes to getting SEO reports. It provides tons of handy reports such as site visits, traffic sources, demographics and even their interests. With the data from Google Analytics, marketers can find which strategy works and what doesn’t and make tweaks accordingly. Google also provides a number of other tools like PagespeedInsights, Search console and Keyword Planner. All our favourites!
Ahrefs is an advanced SEO tool that examines your website property and gives you link details, ranking profiles, keywords and more. Since backlinks are extremely important for SEO, If you need a detailed report on backlinks, this is where you go. The three main tools in Ahrefs are:
This is one of the most popular tools on the list. They have been around for a long time and continue to offer both basic and advanced tools to help with your SEO needs. Their huge selection of research tools will likely offer what you are looking for with your SEO needs. With Moz Pro account, you will get access to other SEO tools like:
The best part of Raven Tools is the ability to have all of your reporting in one location. Whether you are managing 2 or 20 different projects, Raven Tools can simplify the reporting process.
BuzzStream is all about building relationships. Be it finding influencers automatically or keeping track of all your email conversions, BuzzStream is where you go. It provides a deep insight into your outreach campaigns, team performance, and link placements through fully customizable reports. The software is highly usable for Digital PR, content promotion and link builders.
Finding a guest post is always a huge pain. This is where Guest post tracker is being introduced. It keeps an updated list of blogs that accepts guest bogs. It also gives an idea about how much owners charge for a guest post.
Time to talk about long-tail keywords! KWFinder helps you find long-tail keywords that generally have low SEO difficulty and high search volume. KWFinder lets you select keywords from more than 50k locations to get precise local search results for each keyword. If this doesn’t sound enough, you could get new keyword ideas to rank even better. How about now?
When it comes to website crawling and grabbing SEO information and stats, Screaming Frog is the gold standard. The industry-leading website crawler allows you to crawl websites’ URLs and fetch key elements to analyze and audit technical and onsite SEO. It gathers key onsite data to allow SEOs to make informed decisions.
This web-based platform is designed to meet the needs of large digital marketing agencies, as well as those who optimize their own websites. This is a good, standard SEO tool. Plus, they do a great job of offering keyword rankings for specific locations. Web CEO also offers an automatic submission to search engines. It’s a very comprehensive software, but at the same time, it’s easy to use.
After years of SEO, SEMrush has risen to the top as one of my favourites. This tool is especially good for competitor analysis. It offers advanced keyword and competitor research. The makers of this software are the same company that made the popular tool SEOQuake. It allows you to see a bird’s eye view of how your site is performing in search engines. You can also look at what your competitors are doing for both organic and AdWords.
Tools are meant to make our lives easier and help us work more efficiently. The tools I’ve listed above are extremely helpful and can assist you in generating positive results for your business. The ratings are purely based on what experts and users have said. You may find one particular tool to be better than another and that could be against the order presented here. The best approach would be to try these tools using their respective free trials. Then, you can choose to continue using the one you like most and what delivers the best results.
If you have a tool you like, share it with us in the comment section below!