Search Engine Optimization October 25th, 2019
Content, links & RankBrain are the top signals for ranking in Google. Google loves content-rich pages. When you have great content, you have great RankBrain advantage, but if your technical SEO is poor, you aren’t going anywhere. Poor technical SEO makes your website uncrawlable, unindexable and inaccessible, defeating the purpose of having links and content on your website. Below are 7 quick tweaks and changes you can make now to give you an edge over your competitors:
Have you enabled the secure lock for your site yet? When a visitor lands on your website, a lock pad in the address bar tells the user that your site is trustworthy and secure. Especially for e-Commerce sites where your personal information & account details are entered, a lack of security could scare your potential customers to leave your site.
The reality is those people who are already on the https bandwagon, are probably the ones that should continue to other optimizations. A search ranking case study after enabling HTTPS shows that there is a large increase in keyword ranking compared to its closest competitor during the same period.
Pay special attention to your web host where you host your website. Make sure that your webserver runs at optimal speed and is up to date. As you know, web speed is a technical ranking factor so server performance matters!
Look into server downtime, and speed factors that affect ranking. Server performance dramatically affects your ranking. Do regular audits to improve page speed. Clean caches, Enable text compressions, minifications. Optimize TTFB to tackle page speed.
The mobile revolution has divided web optimizations. We are now looking at both mobile and desktop and each has its own advantages such as the type of audience the site receives.
Globally there are more mobile internet users than desktop users. The fact that Google says the majority of web searches are from mobile users means that mobile will outrank your workstation version.
Also from a keyword standpoint, lots of mobile-optimized versions outrank your optimized keywords. So basically it affects your ranking
If your site is not optimized, your ranking will suffer, and your bounce rate will increase. Here’s how to effectively create a mobile-friendly version of your site:
As mentioned earlier, mobile and desktop users form different target audiences. Studies show most conversions are from workstations and most traffic is from mobile. So traffic from both can be used for such unique goals.
If your website is not indexed, it won’t show up in results no matter what is typed into a search.
To find out if your website is being indexed, you can type this in a search bar: site:domainname. Google will show you all of the pages of your site which are indexed. When you are doing local SEO and citations, check that all platforms are indexed.
When submitting your page directly to Google through Search Console, the easiest way to do is through re-submitting the sitemap. A sitemap helps in easier navigation for the spider to crawl through your site content. Having a good sitemap helps to index that deep level pages or the one valuable page that you want the most.
You really need to audit links going out from your site. Look for high-quality content while linking out sites with really high domain authority. Here are some items to check:
Google is good with whether to de-rank you based on link relevancy.
Search Console helps to monitor the status of your website on SERP. It helps to troubleshoot coverage issues, monitor your website traffic, performance issues and mobile usability issues with your site. It allows you to monitor the health of your website.
These are some of the major functionalities provided by Search Console:
Implementing these quick SEO tips to fix any technical issues on your site means it will perform better in SERPs. Which is your favourite technical SEO tweak? Let us know in the comments section.