5 Reasons Why SEO is Not a ‘Set and Forget’ Marketing Tactic

5 Reasons Why SEO is Not a ‘Set and Forget’ Marketing Tactic

Local seo services
And packages

For both small and large businesses, local searchers make up a large number of their customers. With so many similar businesses offering similar services, it’s hard to stand out in the crowd. That’s where Local SEO comes in.

Local SEO leverages “near me” and proximity searches, so people near your business find you before your competitors. Customers tend to look for businesses near them for ease of convenience — 46% of all Google searches are influenced by a local need or want. As well, 72% of consumers that did a local search visited a store within five miles.

At TechWyse, we know it’s important for local customers to be able to find you. If you’re getting lost while competitors are getting found, Local SEO can help.

Get noticed by visitors
In your area

Local SEO optimizes your business to provide instant information for local consumers searching for your product or services. It affects searches that include “near me” or the city in a Google search, or just being close to where the business is located when searching.

Being found by your customers is especially crucial for industries like restaurants, plumbers, locksmiths, clinics, dentists, pet services, mechanics, lawyers, and more. Local SEO can help you stay ahead of the competition and ensure you’re found with ease.

When a local search is done, Google displays a map with the most relevant locations at the top of the search results, ahead of organic searches. This is a highly coveted position to have and can influence your position on Google Maps and mobile searches. This can only be achieved through local SEO.


With just a little information from you, our team of strategists will start working on your new advertising strategy!

How local seo works

At Techwyse, we use our expert understanding of what drives local searches in hand with what you offer to help you reach the top of the results page. To achieve that, we will:

  • Claim and optimize your Google My Business listing(s)
  • Ensure every detail of your location(s) is consistent across all important channels, including your website
  • Leverage all relevant business directories for added exposure

Ensuring that your business is listed in the right places online and with accurate business details is what drives Local SEO. Correct and consistent business information — such as your business name, address, phone number, and website — increases your business’s legitimacy in the eyes of Google.

Our SEO team will ensure that your business information is correct and optimized across online directories and Google My Business so that potential customers can always find you.

Post By Jayde Ferguson (8 Posts)

Jayde Ferguson writes for Design City, a boutique creative studio based in Perth, specialising in SilverStripe CMS web design, graphic design and brand communications. You can catch Jayde on Google+ to discuss this piece.

Website: → White Chalk Road


It's a competitive market. Contact us to learn how you can stand out from the crowd.

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  • avatar

    A very important point regarding the purely technical part as such. Having a proper SEO-capable web engine to host the site is vital.
    There are web engines that do not have mobile version. A no-no in 2015.
    ( googlewebmastercentral . blogspot . com/2015/04/faqs-april-21st-mobile-friendly.html )
    There are also web engines using dynamic techniques that make your page work more like a web application (making further server requests to add content dynamically). This isn’t advisable if you want to have a shot at optimizing your site for pleasing the engines.
    Search engine bots want in-page content that is available without further interaction once you arrive to the page. You have to be particularly careful about this.
    I do not mean to stifle all innovation. Your registered members could enjoy the full web-app with as many bells as whistles as you wish, but to be on the safe side, your site’s pages should be crawling-bot friendly by default.
    After all, it does pay to be very careful with the technical aspect of your site from day one. A share of the actual success of the SEO techniques you use depends on it.

  • avatar
    Aaron Zander 


    Great article Jayde. A reminder to those who have stopped working on their marketing strategy. With updates like Panda and Penguin from google you need to change your strategy.

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