Pursuing The Long Tail For Better SEO Rankings

Pursuing The Long Tail For Better SEO Rankings

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Post By Colin (17 Posts)

Also known as NEO, Colin can be found walking around the neighborhood giving everyone SEO tips and tricks. When he can find the time to peel himself away from the team at TechWyse he often can feel compelled to bless us with his thoughts through the Rise To The Top blog.

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8 Comments

  • avatar

    I can personally attest to the value of long tail keywords. Every day, Google is indexing more and more sites, and every niche is becoming more competitive. However, long tail keywords are great ways to avoid competition and draw in long tail keywords. While they are not as searched for, these keywords are easy to rank for, making them great niches to pursue.

  • avatar

    I have been researching long tailed keywords for a while. They let you get the traffic rolling in. Usually most of them just get in a trickle, which eventually coupled with cross promotions becomes something which cannot go unnoticed.
    I like your 4 points
    “Age of a Web Site, Web Links, Diversity of Links & Domain Authority.”
    Once the website ages, it’s a good idea to work your way and try to tackle some competitive keywords. That’s one great tip I got off this article.

  • avatar

    Longtails bring the very demanding users to our site. I think in SEO time is our real foe here. Grabbing the top spot on the search engine results pages is not an easy task but with a little effort, correct information, and time to implement we can do it.

  • avatar

    Thank for the helpful article about long tail keyword phrases, and you explained things in a crispy manner. I have known about this type of key word or key phrase optimizing for some time but haven’t really worked out with it.However after reading your article, which gives me a renewed vigor and confidence I think I might give it a try. But my confusion is in the usage of these longtails by users, a very few opt such keywords for search purpose.

  • avatar

    Yes targeting for the long tail keywords is a better strategy for smaller companies to compete with the larger big names. It helps capture customers those that are in the buying cycle but as well many larger companies do not have niche or long tail targeted pages. This would take up too much space and time.
    It is nice if you would show us how to use keyword discovery to find these long tail keywords, with google keyword tool it is easier.

  • avatar

    I was wondering why anybody would want to target hundreds or thousands of (long tail) keywords which bring only small traffic. Now I have the answer. There is less competition so you can rank on the first page of Google for long tail keywords far easier than ranking for short tail keywords. And as you said long tails also tend to convert better. There is real value in such keywords.

  • avatar

    Yes, long tail keywords are definitely a better source of traffic. Combined with the right content you can target traffic that is more likely to convert than general key terms. But it’s surprising that many SEOs stick to general key terms and shy away from long tails.

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