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Google’s +1 Button and its Effect on SEO

Search Engine Optimization October 20th, 2011

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Google’s +1 Button and its Effect on SEO

Search Engine Optimization involves a mix of different strategies including on-page optimization, keyword optimization, off-page work including directory submissions and backlinking. Well, there’s a new puzzle piece in the SEO mix – the Google +1 button!

Google has officially stated that the +1 button will indeed affect search engine ranking. This is ground breaking news as it will ultimately shape traffic; with all the hype there is about social search, a few key points should be considered, as they help put things in perspective.

  • You must be logged-in to Google in order to see socially influenced results.
  • If you don’t have an extensive Gmail or Google+ profile, you may not see any socially influenced results.
  • Latest estimates put Google+ users at 40M and Gmail’s user-base has been estimated at 193M as of 2010.
  • Although, the above stats are not specific to North America, it’s safe to assume that a large number of North America’s 270M+ person internet population are on Gmail and/or Google+.

So then how will the +1 button affect search engine results?

When you +1 a site you are in effect recommending it to those in your social circle. So if I +1’d a sushi restaurant in Toronto, and one of my Google+ or Gmail contacts searched for “Sushi in Toronto,” a site with the +1 might appear higher in search results than it would have otherwise! So it’s easy to see how having a lot of +1’s can boost your organic search rankings to specific networks of people.

Take a look at the search result below to see how +1 can influence your site.

image

How Can You Get +1’s?

  • Put the +1 on every page of your site. Contact us if you need this done.
  • Post on Google Plus, people can plus one your page right from their news feed.
  • Rank high organically and in paid search, the +1 button appears in search results and the better you rank the more +1’s you’ll get.
  • Send out a newsletter telling people that you’ve installed the +1 button on your page and that you’d appreciate it if they +1’d you.
  • Ask people on other social networks like Facebook and Twitter to visit your page and +1.
  • People will also be able to +1 your page by clicking on a +1 button from their browser toolbar, but they’ll need an extension like the one for the Chrome browser.

How You Can’t Get +1’s

  • You’re not allowed to offer anything in exchange for a +1; Unlike Facebook which allows you to offer coupons and other incentives for liking a page.
  • You can’t buy +1’s Google won’t tolerate and has revoked those who have sold +1’s.

In Summary

The +1 button is essentially a vote for your page, every time you vote your recommendation can be echoed across your Google-based social network (Google+, Gmaill, Google account). So if you haven’t already +1’d your own site do so from Google Search and be sure to add the +1 button to your own site!

Post By Steve Toth (140 Posts)

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I’m the SEO Director at TechWyse. I’ve been published in Moz, I love headphones and all things internet marketing. I hang out on the conceptual side of SEO and it’s a blast! Please find me on Twitter @StrategyInventr I'd love to connect with you!

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