Search Engine Optimization October 20th, 2011
Search Engine Optimization involves a mix of different strategies including on-page optimization, keyword optimization, off-page work including directory submissions and backlinking. Well, there’s a new puzzle piece in the SEO mix – the Google +1 button!
Google has officially stated that the +1 button will indeed affect search engine ranking. This is ground breaking news as it will ultimately shape traffic; with all the hype there is about social search, a few key points should be considered, as they help put things in perspective.
When you +1 a site you are in effect recommending it to those in your social circle. So if I +1’d a sushi restaurant in Toronto, and one of my Google+ or Gmail contacts searched for “Sushi in Toronto,” a site with the +1 might appear higher in search results than it would have otherwise! So it’s easy to see how having a lot of +1’s can boost your organic search rankings to specific networks of people.
Take a look at the search result below to see how +1 can influence your site.
The +1 button is essentially a vote for your page, every time you vote your recommendation can be echoed across your Google-based social network (Google+, Gmaill, Google account). So if you haven’t already +1’d your own site do so from Google Search and be sure to add the +1 button to your own site!
Google’s +1 Button and its Effect on SEORead time: 2 minutes