Search Engine Optimization May 23rd, 2013
The much awaited Penguin 4 is now live and it’s a hot topic among SEOs right now.
What’s the Penguin update? The update aims to decrease search engine rankings for websites that violate Google’s Webmaster Guidelines, particularly link spam.
Also on TechWyse
This is the fourth Penguin-related launch Google has done, Google is referring to this change as Penguin 2.0 internally, and it’s commonly known as Penguin 4. It’s considered to be an important update as the previous releases still used the basic Penguin algorithm that only made minor changes to search engine result pages.
The new Penguin update was specifically targeting black hat spam, but will have a significantly larger impact on spam than the original Penguin and subsequent Penguin updates have had. Matt Cutts says, “the scope of Penguin varies by language, e.g. languages with more web spam will see more impact. About 2.3% of English-US queries are affected with this update.”
Webmaster and SEO communities are discussing the significant shifts, fluctuations and updates in both the Google rankings and traffic patterns that have been noticed in Google’s organic search.
In the following video, Matt Cutts answers the question: “What should we expect in the next few months in terms of SEO for Google?”
This most recent Penguin update has favoured the TechWyse site, as well as all of our clients’ sites. We’re all very happy about this! We’re also very optimistic as the links we’ve built (and will continue to build) will stand the test of time. 🙂