Google Guaranteed: What Is It and How Does It Work?

Google Guaranteed: What Is It and How Does It Work?

As we progress into the 21st century, we’re all becoming increasingly reliant on the internet for nearly everything. Physical media like records, CD’s and even iPods with downloaded music have been replaced by Spotify, Apple Music and other popular music streaming platforms. 

Services like Google Maps tell us how to get where we’re going, long since eliminating the need for physical paper maps stashed in glove compartments or purchased before long trips. 

And as we rely more and more on these services, not just to keep us entertained or tell us where to go but for just about everything, we continue to put increased trust into them. We trust algorithms to show us content we want to see, and when we google information, we trust that it’s returning accurate answers and verified solutions.

The unfortunate downside to the internet age is that there is more to be wary of than ever before. Scammers and spammers have grown cannier, deceiving people and tricking them into believing their legitimacy long enough to volunteer private information. 

In every competitive market, businesses whose services never live up to their promises have grown better at covering their tracks and appearing on the same level as reliable and legitimate businesses. 

Not only does that place consumers in a difficult position, unable to discern which service will genuinely help them and which will simply take their money in exchange for shoddy work, but it also harms businesses themselves. 

That’s where Google Guaranteed comes in. Google is constantly updating its algorithms and the way it vets and verifies information to provide only high-quality results to users' queries. With Google Guaranteed, it takes the platform's dedication to accuracy into the real world. 

While it’s always becoming more difficult to trust what we see online, Google Guaranteed works as a way to verify the businesses and services that consumers can count on and distinguish them from those they can’t.

This blog aims to answer your questions about Google Guaranteed, so you can understand how this service works and what it means for you as a business owner. 

What is Google Guaranteed, and how does it benefit your business?

Google Guaranteed is a program that certifies local service providers, such as plumbers, electricians, and home cleaners, as trustworthy and reliable businesses. 

This program is available to businesses that offer services to customers at their locations, such as a store or office, or at the customer's location, such as a home or business.


To become a Google Guaranteed business, a company must pass a background check and verification process, including a review of the business's licensing, insurance, and customer reviews. Once a business is certified as Google Guaranteed, it can display a special badge on its Google My Business listing, which can help to increase credibility and customer trust.

In addition to the benefits of increased trust and credibility, Google Guaranteed businesses might also see an increase in visibility on Google search results and maps, as well as a potential boost in customer leads.

Eligibility Requirements for Google Guaranteed

To be eligible for the Google Guaranteed program, a business must meet the following requirements:

  • Offer services to customers at their location, such as a store or office, or at the customer's location, such as a home or business
  • Have a physical storefront or office location that customers can visit
  • Have a valid, current business license
  • Carry liability insurance
  • Have a good reputation with customers, as evidenced by positive reviews

How to Get Certified as a Google Guaranteed Business

Becoming certified as a Google Guaranteed Business offers tremendous benefits. Not does it provide some increased visibility on the Google SERP, but it also acts as another way to prove your credibility to potential customers. 

While it takes some time and effort, the benefits make it well worth the effort. To become a Google Guaranteed business, follow these steps:

  1. Sign up for the Google Guaranteed program through the Google My Business dashboard.

  2. Provide your business information, including your business name, address, and phone number.

  3. Verify your business location by either providing a code that Google will mail to your business address or by providing a photo of your storefront or office.

  4. Submit proof of your business license and liability insurance.

  5. Agree to the terms and conditions of the Google Guaranteed program.

Once you have completed these steps, your application will be reviewed by Google.

You will receive a notification if your business is approved and can begin displaying the Google Guaranteed badge on your Google My Business listing.

The Importance of Google Guaranteed for Local SEO

In addition to the benefits of increased trust and credibility for your business, being a Google Guaranteed business can also positively impact your local SEO. Local SEO refers to the practice of optimizing your business's online presence to rank higher in search results for location-based queries.


Having a Google Guaranteed badge on your Google My Business listing can help increase your business's visibility in local search results and maps, which can lead to more customer leads and, ultimately, more business.

Once you have been certified as a Google Guaranteed business, there are a few steps you can take to make the most of your badge and the benefits it brings:

  • Display the badge prominently on your website and marketing materials
  • Encourage customers to leave reviews on your Google My Business listing
  • Keep your business information up to date on your Google My Business listing, including your hours of operation, services offered, and contact information
  • Respond promptly to customer reviews and inquiries

By following these steps, you can help increase your business's visibility and credibility, which can lead to more customer leads and, ultimately, more business.

Become Google Guaranteed

Google Guaranteed is a free program that can help boost your business immediately. As the market becomes more saturated and competition grows more intense, anything that helps to distinguish your business as reputable is an essential way to get a leg up over your competitors.

With scams, spam and businesses with less-than-excellent reputations fighting for customers' attention, the average consumer becomes more wary and skeptical when it comes to trying new services or patronizing new businesses. 

Displaying a Google Guaraunteed badge is one more way to assure potential new customers that they can trust your business.

As always, if you need assistance with your Google Guaranteed, call a Solutions Manager at TechWyse right now. | 416-410-7090 ex 1974

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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