01Strategy &
Consulting
Creating a measuring strategy is where we lay the foundation for scalable success. This process delivers in all the following areas:
- Increase conversions
- Determine website goals
- Create a plan to attain goals
- Create a user experience that yields results
02Creative
Design
We know how to design for results. Our creative work is functional and intuitive — not glitzy. Our capabilities are far reaching. Some of the most popular include:
- Brand Positioning
- Responsive Website design
- Landing Page Design
- Conversion Optimization
- Infographic Development
- Video Development
03Traffic
Building
The digital space has grown immensely over the years. Companies depend on us to help them navigate the wide range of strategic opportunities available. While each service has incredible depth, TechWyse has been executing in all of the following areas:
- Search Engine Optimization
- Paid Media
- Amazon Advertising
- Local Business
- Content Marketing
- Social Media Management
- Marketing Automation
04Tracking
Measurement
The TechWyse mantra is focussed on ‘data-driven decisions’. Not all marketing campaigns are successful. But with strong measurement principles we can learn and grow. Our measurement tool ‘AdLuge’ centralizes all your campaigns and allows for better informed decision making.
- Relationship based strategy meetings
- Centralized campaign management
- Full Reporting using AdLuge
Who
We Are
TechWyse Internet Marketing is Toronto’s leading search engine optimization (SEO) and digital marketing agency.
We’ve been doing digital marketing for a long time. Founded in 2001 and with over 100 internet marketing professionals spanning across multiple departments, we’re a full-service marketing agency ready to take on all your marketing needs.
We’re Google Partners, meaning our team is qualified in search, video, display, and shopping advertising. We offer services ranging from SEO, PPC, content, social, web design, strategy, and more!
TechWyse Internet Marketing since 2001
125+People across all digital marketing silos
Full Staff accreditations
No Term Contracts
Client Success Stories
While the TechWyse team has gained specialization in various industries since its inception in 2001, our process applies to any business that is looking to grow its efforts online. Our proven strategies apply to businesses looking to grow lead generation efforts or sell products online.
Here are just some of our success stories:
bounce rate 27.03%
page views 101.44%
from organic search 27.09%
from paid search 11.16%
First Page Ranking 67%
Organic Traffic Y-O-Y 142%
Social Followers 102%
Click-through Rates 250%
Conversion 450%
First Page ranking 67%
E-commerce Transaction 250%
Organic Traffic Year Over Year 40%
Partners &
Press
With 20+ Years in Business, TechWyse has developed many relationships in the digital marketing space across North America. Here are some that we are most proud of:
on
It is generally agreed that search engines no longer give heavy weight to the meta description and keywords tags for ranking purposes per se. However, they are still very important. As we all have mentioned, the human user reads the description in the SERPs, so it is their first impression of your website.
Personally, I don’t quite agree with “include your most important keywords at least twice and two or three other keywords at least once” as that doesn’t leave much character room. The description of the page should be 1 or 2 natural sentences. Such sentences tend not to have keywords that often in them.
If the page is for a certain product, then say “The product widget has multi-functions, comes in a wide variety of colors, and has been favorably reviewed. We have priced this widget far below our competitors.” Obviously that is a lousy description, but you get the idea. The keyword was the product name. The keyword should be towards the beginning of the description to ensure it shows up within the character limit.
on
Search engines as far as we know, do not give much weightage to these description tags for SERP rankings. But yes, a well written description tag is an effective marketing tool that could compel the user to click on a site. A concise, eye catching description tag could prove an effective online marketing tool and is indispensable for the success of online business.
on
Good tips to write description tags. Description tags can prove critical in driving traffic from the search engines to a website and hence should be carefully written. The perfect meta description is like the perfect ad, persuasive and informative. And sometimes even when the title tag doesn’t serve its purpose a well-written description can still effect click-throughs and conversions from the customer.
on
The Meta description and titles act as waypoints to both search engines and human visitors. It shows them what we’re highlighting or offering.
I think the most important of all would be accuracy and correctness and ofcourse not spamming the keywords. Very good tips.
Thanks for the post.
Tom