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Search Engine Optimization January 28th, 2009
As an SEO specialist, when I am asked about rankings and how to get the best out of SEO results, I invariably start with "Content, Content, Content!"
Search engines are always racing to give their valuable search community the most relevant search possible.
One of the ways a search engine can get the edge over other engines, is by serviing up the most recent and relevant web page for the desired search term. So, with that in mind, you need to create lots of quality content and with regular frequency.
As an SEO client the most common thing we tell clients when they ask how they can help themselves is to regularly update the content on their site. Getting many of them to do this however, can be a different story.
Top 3 Client Excuses
Writing content is difficult, no doubt about it. We're not all linguistics scholars.
Although i can always assist with refining and working with existing content, I am not the client's partner or an expert in their field, so the initial thought process must come from the person that knows most about their business – the website / business owner.
I suggest clients to think about their business from an objective point of view.
What's missing from the web site?
What product / service information would your client find useful?
Keep the brainstorm going and read more about our SEO Content Tips
One suggestion i often mention, is to create a blog. A blog is a great tool to use for getting invaluable information out to the world.
Blogs are pretty easy to use, and can be used informally to engage the user. More reasons Blogs Help Your SEO
This is my SEO quickie for the week!