Do you want actionable Internet Marketing advice delivered right to your inbox?
Sign up for our Newsletter

The TechWyse ‘Rise To The Top’ Blog!

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

Content, Content, Content – Keeping It Fresh

Search Engine Optimization January 28th, 2009



keep-it-fresh What do retail and real estate experts say about acquiring the best property?  "Location, Location, Location!"

As an SEO specialist, when I am asked about rankings and how to get the best out of SEO results, I invariably start with "Content, Content, Content!"

Search engines are always racing to give their valuable search community the most relevant search possible.

One of the ways a search engine can get the edge over other engines, is by serviing up the most recent and relevant web page for the desired search term. So, with that in mind, you need to create lots of quality content and with regular frequency.

Developing Content For SEO

As an SEO client the most common thing we tell clients when they ask how they can help themselves is to regularly update the content on their site.  Getting many of them to do this however, can be a different story.

Top 3 Client Excuses

  • I don't have time to write content
  • I don't know what to write about
  • I am not as good a writer as (insert famous Author here)

Writing content is difficult, no doubt about it.  We're not all linguistics scholars.

Although i can always assist with refining and working with existing content, I am not the client's partner or an expert in their field, so the initial thought process must come from the person that knows most about their business – the website / business owner.

I suggest clients to think about their business from an objective point of view.

What's missing from the web site?

What product / service information would your client find useful?

Keep the brainstorm going and read more about our SEO Content Tips

One suggestion i often mention, is to create a blog. A blog is a great tool to use for getting invaluable information out to the world.

Blogs are pretty easy to use, and can be used informally to engage the user. More reasons Blogs Help Your SEO

This is my SEO quickie for the week!

Post By Colin (20 Posts)

Website: →


Also known as NEO, Colin can be found walking around the neighborhood giving everyone SEO tips and tricks. When he can find the time to peel himself away from the team at TechWyse he often can feel compelled to bless us with his thoughts through the Rise To The Top blog.

Post a Comment

Send me SEO tips!




Like us on Facebook

TechWyse Internet Marketing

Content, Content, Content – Keeping It Fresh

Read time: 1 minutes