One of the best ways to generate an “alternative to Google” way to drive traffic is to create high value links. These links can bring in an unbelievable amount of traffic and snowball into you taking the reins on your niche. In return, your Google search ranking will also rise, possibly into the top spot. It will take a lot of time and effort in order for these to come into fruition, but it will do wonders for your website.
Tactic #1: Infographics
Infographics still work, but they have to be good and newsworthy, and you need to promote them. Information Graphics, or infographics, are tough to use but can be a great tool to use. Most people that are simply browsing the web would like to get as much information with as little time as possible.
By incorporating infographics into your website, you are allowing them to absorb a lot of knowledge without having to read an entire article. Through creating your own infographic, which can be done online for free, you are also creating a chart or information that is specific to your website.
That can be linked to any blogs or forum that you are a part of and with each interested click, they are brought directly to your website. It is best to leave the infographic with a lot of knowledge, but not the entire story. If it peaks their interest, they will be coming to your website to learn more. By having a well-built website, you can keep their interest with other great articles.
This is a great area where having social networks can drive traffic up considerably. By having a Facebook, Twitter, YouTube, or Google+ with followers/friends, you can post your infographic to those to the masses. If the information is helpful or entertaining, it is likely to be shared, furthering your reach. If they click on the picture it can direct them straight to your website.
Tactic #2: Getting Publicity
Publicity is a tactic that will likely take time. Depending on your expertise, it could be difficult to take your website off of the internet, in terms of advertising. It can be done however. There are programs like HARO (Help A Reporter Out) that connects reporters and journalists connect. By sending them your incredibly unique content, they may cover your story.
The very reputable and well-known companies such as ABC, FOX, DOWJONES and AP are news agencies that use the service. If your content was used on the FOX news, it could reach millions of people within a few minutes. It is a stretch to you will be overloaded with viewers immediately, but there will be a boost. Of the masses that hopefully saw the press release or news segment, many of them may be interested in what you are offering on your website. If they like what is there, they will return and your numbers are continuing to rise.
Tactic #3: High Traffic Guest Posting
If you are trying to become a well-known “top dog” within your community, you have to be in forums and communities that may rival your viewers. By being an active, positive presence within their forums, you can draw viewers directly from their site. If you see questions and you have the answer at your website, direct them there instead of writing out the entire article.
It has been posted (hopefully the first answer) and others that are looking for the same answer will follow the link. If the answer does not take more than a few sentences to answer, write out the answer instead of the link. It is more courteous to the users and showcases your expertise. Most forums and blogs allow the posters to have a signature box.
You can place whatever you want, whether quotes, specs, or a website URL. If you are knowledgeable and your signature box holds your website address, you will find many people will see what else you have to offer. It is a polite way of getting your URL without throwing your website at every possible question. It could appear more like spam and be rejected.
Tactic #4: Exceptional Content
As mentioned above, by posting your web address to different forums and blogs, you are leaving a permanent link to everyone else that visits that page. In addition to spreading the link, you must also have great content behind it.
This is an unfortunate way to lose a lot of viewers and getting bad reviews. If the links hold false information or unentertaining media such as an article, DIY guides, etc., this could backfire and deter your community. If the following post to your link, typically the original poster (OP) of the question, finds your information to be bad or not an answer, they will mention it and continue the search. The bad result is made public for everyone to witness.
Tactic #5: Become an Authority
Becoming a top contender in your desired market can be very difficult. There is always at least one other main website it seems that absorbs most of the users. It will take time and very entertaining content, not necessarily comedic, but it has to retain the readers. By climbing to the top, inherently you acquire many users every day. If you have guides or DIY information, it can quickly be spread through forums and blogs alike, driving your traffic up even further.
By becoming an authority within your niche and having created many different high value links, Google’s algorithm will see your site as a stronger asset. Your site will skyrocket to the top of Google’s search results. Being the “best in business”, within your niche means your website will be the most sought after, ranking it within the top few. That in return, will insurmountably drive up the traffic.
In order to claim top contender within your niche, it is going to require the above four tactics. Without having all four above present, there will always be a better website offering excellent media and a great community. These are not “get traffic quick” schemes by any means. You may be the most knowledgeable in your community, but you have to prove to not only your niche, but to everyone that may end up on your website.