Search Engine Optimization April 10th, 2013
Excellent content is similar to a classic song- at times covers are as good, if not more advanced than the original. As it was proved by musicians long ago, there are several ways through which you can spin a winning song. If you are looking to enhance customer interest, social media sharing and website traffic you can try these tips for remixing your content into a several similarly impressive results. All of these can help you get the most of the top online hits of your organization. Here is a look at 5 great content marketing ideas you should be aware of.
Your brand or business has been blogging for a long time, generating volumes of content stockpiled in your archives. If you have already been publishing professional hints, advise and tips, you should compile all that material into an e-book.
Aggregating this content into one read can efficiently represent engaging material, potentially drive added sales, public attention or media interest for pre-existing content and add worth to your IP catalogue, whilst cementing your business’ proficiency.
A smartphone with video/audio recording capabilities or an HD webcam is all you require to begin your own virtual television or radio show for online distribution. If you speak at various events or offer advice to clients via remote or live solutions, you should record the sound bites and then remix them into downloadable series featuring highlights, or generate an interactive training series or downloadable program featuring the best parts from your presentations.
Doing this can help you to create new products, expand your reach and convey important information as your clients go about their every day routines.
If you have volumes of wonderful photos and images, look for a means to bring various media together, whether as social media series, picture gallery, infographic or montage that quickly conveys helpful information.
You may even create microsites intended to showcase all or match up visual materials with corresponding videos and articles, building the online equal of eye-catching brochures.
If you have a lengthy whitepaper or brochure containing tons of great info, you should think about breaking it into a good set of individual articles for online sharing. You can theme and link together running groups of posts through a master page and promote them as a running themed sequence.
Besides, smaller pieces will be handy since many consumers today read content on tablets or smartphones. It is a good idea to have your articles broken down into a running posts group and having them linked all together through a master page, in case someone wishes to read the assortment in one sitting.
After publishing a ton of content, it is your duty to make it easily accessible to customers. For instance, if you have created 15 posts on the use of social media in building a brand, you should generate a master summary post to serve as a quick access reference.
Similarly, updating pre-existing content using latest stats and information can be a simple way of squeezing more from your content marketing efforts. Identical to redoing an old movie or remixing a song, there at all times will be a fresh audience awaiting a brighter, bigger and expanded director’s cut edition.
What type of content marketing strategy do you use?