Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most significant and impressive articles from across the web. We’re looking at SEO trends to watch in 2018, as well as boosting your page speed effectively, and the latest social media craze for marketers. We’re also looking at generating website traffic and leads with content and the importance of brand ad campaigns.
SEO is becoming more and more relevant for small to medium business owners, as the digital age continues to grow and generate more leads than some businesses know what to do with. In 2018, Tereza Litsa explains that to continue staying ahead of the curve, you need to look at SEO trends to watch out for in the new year. These trends include voice search and digital assistants, link building, user experience, and mobile-first index. Delving into voice search, the data is in, and “[a]ccording to Google, 1 out of 5 searches already come from voice queries.” It’s inevitable that this trend will continue to grow, so how will your SEO strategy take advantage of this search opportunity?
We’ve all been there: you click on a website only to discover that the loading time begins to test your patience. You wait a total of 2 seconds (which feels like hours) and quickly click out of your browser window avoiding that website like the plague. You may believe that people don’t have any patience these days, but with short attention spans comes the ever-growing need for page speed optimization. Jeremy Knauff outlines a few tips to boost your page speed including ditching the budget web hosting, reducing HTTP calls, and including the trailing slash. With these tips and more, you’ll be speeding through your website while creating the best user experience for your customers.
It seems absurd, how can one make social media happen offline? It’s just not going to happen! Or, is it? Blaise Lucey explains that experiential marketing is gaining traction because brands want to create great relationships with their consumers and a tangible experience that customers can get excited about. With the merge of online and offline marketing tactics, brands can continue to push the digital boundaries and reach their customers in new and exciting ways. A few tech solutions that merge the online and the offline world are hashtags, dynamic retargeting, trackable links, online discounts and gift cards, and email and phone numbers. So, if you can’t go offline, try a few of these tactics and turn your social media strategy into an experience for your audience.
Content marketing has become a buzz word that brands use frequently, though their content marketing strategy may be lacking. Kenny Tripura makes it known that you have pay attention to what your audience wants first. Creating content with no direction is pointless. Take the time to read your audience and discover what they want to see you create, and go from there. Kenny also points out that longer content performs better in terms of shares and SEO. By using the suggestions in this article, your content marketing strategy will see a great increase in traffic, while you become the expert in your industry.
Many businesses may avoid bidding on their brand name to save money with their allotted PPC budget, but Stephanie White explains that this may be a major mistake. She runs through a few reasons to bid on your brand name highlighting the fact that you will be protecting your brand, controlling the message, and improving brand performance. Stephanie explains that “[i]n one of Google’s studies, they found that customers had a better brand recall when they ran a paid advertisement along with organic.” Therefore, to get your brand noticed and to keep the competitors out of your territory, betting on your brand might just be your best bet!