Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the best and most interesting articles from across the web. We’re looking at quality of backlinks, as well as elements of a successful PPC campaign, and how to target niche audiences with your content. We’re also looking at how to optimize your Facebook page, and best practices for photos on your website.
Generating backlinks to your website can have a significant impact on your ranking. However, link quality is equally as important as link quantity. This article poses the question: What makes a link good or bad? Gaining “good” links can take time. These links are earned organically through guest blogging and niche directories, for example. Conversely, it’s easy to generate low quality links. Links from non-relevant websites as well as links placed along the header, footer, and sidebar, are seen as low value in the eyes of Google. Generating high quality links is more beneficial to your digital marketing strategy in the long-run.
As with any advertising campaign, it’s important to know exactly who your target audience is in order to effectively communicate about your products or services. With that being said, for your ad to be successful, you must provide different variations of the ad copy. Also, keep an eye on competitor ads in order to make sure your strategy is ahead of the curve, and incorporate different extensions to differentiate your ad from the rest. Lastly, clean up your negative keyword list to optimize for potential traffic. This article will ensure your ads succeed in 2017.
The best way to build your brand presence is to establish your business as the go-to-resource for those in search of information about your industry. Build your content around topics that matter to your target audience, and be sure to monitor industry trends. Take your content the extra mile with webinars. This innovative strategy can help you to build a community around your content, and generate leads. Lastly, whitepapers and industry surveys can help you to build a community around your brand and gain backlinks.
To make your Facebook page visually appealing, start by customizing your cover photo as it’s the first thing people see when they get onto your page. Create a cover photo that encapsulates your brand. Likewise, the “photos” section is a great opportunity to bring life to your page by adding relevant eye catching images. Also, incorporating videos into your page will help generate traffic. This article states that “ by 2018, 79% of internet traffic will be video content.” Thus, get a head start and build your Facebook brand empire with these simple steps.
When designing your website, pictures are a huge part of the process. It’s recommended to make the image the centerpiece of your website — make it distinct and bold. Ideally, you want to spark your audience’s emotions, which is why you should select an emotionally persuasive images. Furthermore, using high-definition visuals will contribute to making a positive first impression on your audience. Last, but certainly not least: call to action buttons. There’s your website has a purpose and it’s important to use visuals to easily move users through the sales funnel.