Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the best and most interesting articles from across the web. We’re looking at tips to align your SEO strategy with business growth, how to improve your email marketing campaigns, and increasing the efficiency of your content strategy. We’re also looking at how to drive qualified leads with LinkedIn, and tips to optimize your site for mobile.
Your business will change over time — which is why it’s important to ensure that your SEO strategy is aligned with your business goals. Aligning your marketing strategy with your business’ strategy is the key to great SEO. If you’re targeting a new audience, your SEO should reflect that as well. Furthermore, work closely with your strategy or product marketing manager to help you understand the company’s vision, competitive landscape, and targeted audience. Additionally, start fresh with up-to-date keyword research — ideally starting with your updated list of competitors to see what they’re ranking for and the traffic associated with each keyword.
Email marketing is a powerful lead-generation strategy that shouldn’t be ignored. This article outlines four reasons why your emails are being ignored. First, ensure your headlines are irresistible, and hint at something of value or interest. Additionally, your emails should be primed for mobile — keep both headlines and copy short and sweet for easy reading. Make the end user’s experience memorable and meaningful. For example, send birthday wishes to your subscribers. Lastly, personalize your email campaigns in order to see a dramatic increase in your open rate and click through rate (CTR).
One of the biggest challenges content creators face is generating topics on the fly. This article recommends setting aside time for topic creation once per week. This will allow you to have a list of creative ideas to turn to when you need quick blog topics. Secondly, use web forums to your advantage. More than ever, people have no hesitation expressing opinions on numerous mobile platforms. Determine what’s trending and create content based those topics. Lastly, stick to an editorial calendar where you and your team can set and complete the goals of the day. This will also help you to easily segment time blocks and assign pieces to creators.
LinkedIn is evolving quickly — so it’s time to start leveraging this platform to generate more qualified leads. This article outlines the benefits of LinkedIn’s Sales Navigator. Assign one member of your team to master the techniques behind this sales tool in order to take full advantage of it’s features. Implement sales force across your sales team with the ability to manage daily sales calls as well as view current activity of the prospect, including content postings, job changes, affiliations, and more. Before diving into Linkedin Sales Navigator, be sure to create a sales target profile that states from top to bottom everything you need to know about the targeted audience. The above tips will help you to drive more qualified leads .
The Google Mobile Movement Study states that 9 out of 10 searches are conducted through a smartphone. With that being said, it’s beneficial for any company to have their website optimized for mobile search, starting with making your site’s design 100% responsive — meaning that it will automatically adjust based on the user’s device. Secondly, join the Accelerated Mobile Pages (AMP) movement. AMP loads your pages instantly. If your website takes more than a few seconds to load, you’re losing a serious portion of potential leads. Incorporate email campaigns into your marketing strategy to combat shopping cart abandonment. Send a personalized email with relevant links that will encourage the user to make a purchase. Lastly, use social media to drive more traffic to your site and gain the exposure that your brand needs.