Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most helpful and interesting articles from across the web. We’re looking at last-minute SEO tips for the holidays, as well as the benefits of blog writing for businesses, and how paid media can encourage customer loyalty and advocacy. We’re also looking at minimalist website design tips, as well as how small to medium sized businesses can benefit from a digital marketing strategy in 2017.
Organic search traffic can elevate your holiday campaign. If you’re looking for some last-minute SEO strategies to give your digital marketing campaign one last kick before the holidays, there are some tactics you should consider. Creating a verified Google My Business profile, and optimizing it, is crucial to your SEO strategy – especially for brick and mortar stores. Optimize all titles and descriptions for keywords that attract your target buyer, and focus your efforts on low-competition keywords. Attempt to rank on sites other than Google, such as Yelp. Lastly, ensure all content, such as landing pages, are properly optimized with the keywords you’re targeting.
Businesses are often hesitant about creating a blog. Blogs were typically viewed as editorial content intended for bloggers and journalists, for example. However, businesses have a lot to gain from including a blog on their website. Blogging will drive traffic to your website, meaning that you can encourage a single user to visit your site multiple times. Content can also help you to gain new customers through organic traffic, and sharing company insights can help you to establish yourself as an industry leader. Creating personalized content can also help you to develop a sense of trust with your audience and encourages customer loyalty. You can gain email addresses, grow your professional network and elevate your social media marketing strategy. Most importantly, your blog posts can grow your revenue through a soft advertising strategy.
Marketers often use paid media to help grow conversions, however it’s also important to consider the impact of paid media on loyalty and advocacy. The articles breaks down some strategies you can use to gain customer loyalty and accuracy through your paid media campaigns. To grow loyalty, use remarketing lists to bid on competitor names. This encourages customers who are searching for other brands to remain loyal. Include unique discounts in your ads for loyal customers, and create landing pages targeted to loyal customers rather than first-time buyers. Lastly, add a countdown to your ads. In order to encourage advocacy, use remarketing tactics to encourage reviews and include reviews and testimonials on landing pages.
Website design can have a significant impact on conversions. Without a positive user experience, your other digital marketing efforts won’t be as successful. This article discusses how a minimalist website design can help you to drive high conversion rates. A minimalist design allows the user to attach themselves to your brand more easily, and there are a few simple tricks you can use to create a minimalist website. Use negative space to draw user attention to your products, services, offers or CTAs, for example. Include an opt-in form that’s easy to use and doesn’t require the user to fill in too many fields. Lastly, limit your use of features and elements like lines, captions, textures, icons, fonts and more.
With the new year quickly approaching, small to medium sized businesses (SMBs) have to consider how they’ll be spending their budget. For these businesses, spending money on marketing might not seem like a priority, however this article highlights how crucial a marketing budget is to stay competitive. Firstly, more and more SMBs are increasing their digital marketing spend making for higher competition in the digital space. As well, online marketing can provide you with the ability to achieve a higher ROI than traditional marketing. Overwhelmingly, for SMBs, the benefits of investing in a digital marketing strategy outweighs the costs.