Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most impressive and impactful articles from across the web. We’re looking at 13 social media stories, as well as building links for e-commerce, and getting the most out of PPC. We’re also looking at designing your website homepage, and evergreen hacks for content marketing.
With numerous social updates being made, it can be a challenge to keep up with the trending social news. Writer, Debbie Miller packs all relevant social tidbits into one article and highlights updates you need to know about. With that being said, did you know that Twitter’s character count is now 280 words? Now, you can add that extra exclamation point to emphasize your tweets without holding back!!! Beware, LinkedIn is now analyzing user behaviour and sending these key analytics to your boss. This means that if you’re not engaging, your boss will be the first to know. Read the full article above to find out about other exciting news in the social world that could revolutionize your social strategy in 2018.
So, you’re an SEO expert? Then, you should know that link building is one of the most rewarding aspects of SEO (if it’s done right of course). Joshua Daniels outlines 7 key ways to build quality links for e-commerce, as this can be a challenge for any SEO enthusiast. His tips include leveraging extreme products to build links, using influencers, and using integrated content marketing. Diving into tip #3, Joshua points out that link building is difficult for e-commerce brands, as consumers are becoming more “cynical of big brands and sponsored messages.” The ASOS Insiders campaign is highlighted, as this specific campaign uses influencers to drive organic backlinks and traffic. By creating a community around your brand and using the help of influencers, you’re likely to create natural buzz and interest around your business.
In this article, Brock Diedrick outlines a few advantages that pay-per-click (PPC) advertising can offer your business. These advantages include getting measurable results, showing ads to customers who have already visited your website, and reaching local customers. One advantage to note is that with PPC advertising, you can actually target your consumer based on location. If you’re a local business, you don’t want to waste time targeting customers who live lightyears away (unless you have an online presence). Location targeting will allow you to spend your ad dollars wisely. With PPC, you have to be careful with your wallet and constantly optimize your ads so that you’re getting more bang for your buck.
When your customer is searching for your business and lands on your home page, you have seconds to convince them that your business is exactly what they’re looking for. However, do you know how to use your business’ home page to convert? If not, Victor Ijidola looks at ways you can use your home page to boost conversions effectively above. His suggestions involve designing from the reader’s perspective, prioritizing specificity over generality, and avoiding hyperbole. Simple is better when it comes to your web content. If you’re making claims that you can’t back up, your consumer will leave your website with questions rather than answers. Be sure that your home page solves your consumer’s problems or questions and that your web content is outlined concisely. Instead of boasting about how great your business is, show your customers, and convert rather than inform.
In 2018, content will continue to remain king/queen. Chris Sugrue outlines a few hacks to keep your content marketing game strong in 2018. Chris suggests that you invest more in retargeting, trust in SEO, and picture it on mobile. As we know, “Google has prioritized-mobile optimized sites since 2015.” This means that if you aren’t strategizing with mobile in mind, you’re losing potential customers. Chris also mentions that SEO is your tool for getting your content noticed online. Without SEO, your content is invisible to your target market. Use keywords wisely and answer important FAQs to take your content marketing strategy to the top in 2018!